Media Alert: Rocket Fuel CEO Randy Wootton Joins Industry-Leading Panel on State of Advertising Technology at PROGRAMMATIC I/O

Panel, hosted by Advertiser Perceptions, includes executives from Google, Facebook, Yahoo, Publicis Media and Mindshare NA

Rocket Fuel Inc. (NASDAQ:FUEL), the leading Programmatic Marketing Platform provider with Moment Scoring™ technology, today announced that CEO Randy Wootton will speak at AdExchanger’s PROGRAMMATIC I/O in San Francisco, CA on April 13.

PROGRAMMATIC I/O, attended by all of the major players in programmatic marketing, offers participants an opportunity to hear from industry leaders, attend in-depth workshops, listen to panel discussions and connect with the key players from hundreds of major brands, advertising agencies, publishers and technology providers. In 2015, more than 800 digital marketing executives attended PROGRAMMATIC I/O making it the largest and most diverse conference of its kind.

Rocket Fuel’s CEO, Randy Wootton will participate on the panel entitled, “Advertiser Perceptions Workshop: What Buyers and Sellers Really Want in Ad Tech” scheduled to take place at 3:30 p.m. PT on Wednesday, April 13. Panelists will share current findings from Advertiser Perceptions’ comprehensive study of top buyers and sellers looking at what the market is seeking from programmatic providers. The panel will examine the problems they are solving—and need to solve, and who they see as leading the way in general and by key category: DSP, DMP, SSP, Publisher Private Marketplaces—and those ad tech brands that have a full stack solution.

Fellow panelists include:

• Randy Cohen, President & COO, Advertiser Perceptions
• Kevin Mannion, Chief Strategy Officer, Advertiser Perceptions
• Yannis Dosios, VP Platform & Exchange, Yahoo
• Justin Moreno, VP Solutions Consulting, Publicis Media
• Jason Young, Product Marketing Communications Lead, Global Business Marketing, Facebook
• Paul Limbrey, Director, Platforms, Americas, Google
• Jonathan Hsia, Managing Partner, Head of Digital Investment, Mindshare NA

More details regarding the AdExchanger’s PROGRAMMATIC I/O can be found at http://programmatic.io/.

About Rocket Fuel

A leading Programmatic Marketing Platform provider, Rocket Fuel Inc. (NASDAQ:FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel’s Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring technology is designed to go beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves more than 75 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world’s leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has over 20 offices worldwide.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160407005371/en/

Rocket Fuel Inc.Kristin Holloway, [e-mail]