Media Alert: Rocket Fuel CEO Randy Wootton Hosts Programmatic TV Panel Discussion with Glenfiddich, Resolute Digital & DISH i...

Panel Slated for Tuesday, January 5 at 3:30 p.m. PT with Rocket Fuel-sponsored C Space Opening Reception Immediately to Follow

Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today announced that CEO Randy Wootton will lead a C Space Storytellers panel discussion on programmatic TV (PTV) with Glenfiddich, Resolute Digital and DISH at CES© 2016 in Las Vegas.

In the session, Wootton will be joined by Michael Giardina, Sr. Brand Manager at Glenfiddich, William Grant & Sons, Jarod Caporino, President of Resolute Digital, and Adam Gaynor, VP, Media Sales & Analytics at DISH, to discuss the promise PTV holds for consumer brands, how PTV fits into a brand’s overall marketing strategy, and what it will take to bring PTV into the future of programmatic advertising. All four companies recently worked together to complete one of the first programmatic purchases of targeted, linear TV advertising.

Location

C Space at CES 2016

Aria, Level 1, Pinyon 5

Date & Time

Tuesday, January 5, 2016

3:30 p.m. - 4 p.m. PT

CES is debuting its first-ever C Space Storytellers conference track to explore the unique relationship among brands, agencies, media and technology partners. The program will begin on Tuesday, January 5, the day before the official start of CES. Storyteller programs will feature top creative thinkers sharing their views on advancements in and interactions among the advertising, marketing and entertainment communities.

Rocket Fuel-sponsored C Space Opening Reception Immediately Following

Rocket Fuel is the exclusive sponsor of the opening reception of C Space. The reception begins immediately following the PTV Storyteller session and is open to all CES attendees. Spotify is providing live music for the reception.

Location

C Space at CES 2016

Aria, Level 1, Pinyon 4

Date & Time

Tuesday, January 5, 2016

4 p.m. - 7 p.m. PT

About Rocket Fuel

A leading Programmatic Marketing Platform provider, Rocket Fuel (NASDAQ:FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel’s Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring goes beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world’s leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has more than 20 offices worldwide.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160104005190/en/

Rocket FuelKristin Holloway, [e-mail]