Fargo (NASDAQ:FRGO)
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From Jun 2019 to Jun 2024
Fargo Electronics, Inc., a global leader in secure
technologies for card identity systems, today announced the launch of
its revamped Web site, www.fargo.com. Eight months in development, the
site provides interactive tools to help visitors find the relevant
information they need to make sound card system buying decisions.
In addition to a dynamic new look, the site features intuitive
navigation, interactive tools and demonstrations that go beyond flat
text and images to educate visitors on the options available in
creating a secure card issuance system. These tools include:
Security Assessment Tool: Designed to analyze an organization's
card identity program and provide a rate of its risk, this tool
recommends steps to take to enhance the security of its cards and card
issuance program.
Printer Selector Tool: With four simple questions, the tool
evaluates a visitor's needs, then recommends "best" and "good"
printer/encoder options.
Create a System Tool: Select a card printer/encoder, software,
visual security options and a materials management system to put
together a customized solution.
Comparison Tool: Visitors can view product options in comparison
matrices that rank features, industries, security levels and visual
security offerings.
Visual Security Demo: This interactive demo features an overview
and details on holographic foils, overlaminates and transfer film.
The site is also home to ID Solutions, a monthly newsletter for
card program managers which includes Fargo case studies, industry
news, trends and tips. Visitors can also subscribe (free) on the site
to receive the newsletter via email each month.
"This is all about the visitors' experience," said Kathleen
Phillips, Fargo's Vice President of Sales and Marketing. "We conducted
extensive research prior to development of the site to discover what
visitors want in their Web experience. They want a single source they
can trust, with comprehensive but not overwhelming information. And,
of course, they want to find it fast. Our usability testing following
the development of the site confirmed that visitors like the
interactive tools and are finding what they want. On average, they are
more engaged in the content and are spending 38% more time on the
revamped site."
The site is currently available in English, but development is
underway for additional languages to be added shortly.
About Fargo
Founded in 1974, Fargo Electronics is a global leader in the
development of secure technologies for identity card issuance systems,
including secure card printer/encoders, materials and software. The
company has sold more than 120,000 systems in the U.S. and over 80
other countries worldwide. Fargo card issuance systems reduce
vulnerabilities and potential for loss of time, money and lives by
continually improving the security of identity credentials. Fargo
provides physical, information and transaction security for a wide
variety of applications and industries, including government,
corporate, national IDs, drivers' licenses, universities, schools and
membership. Fargo is part of HID Global, a leading supplier and
manufacturer in the access control industry, serving customers
worldwide with proximity and contactless smart card technologies;
central station managed access controllers; secure and custom card
solutions; photo ID and ID application control software; and
electronic cylinders. HID Global is a member of ASSA ABLOY Global
Technologies Division. Based in Minneapolis, Minnesota, USA, Fargo
markets its products through a global distribution network of
professional security integrators.