msystems(TM) Executives Named as Speakers for the First Annual Flash Memory Summit; msystems to Share Its Vision for the Future

msystems (NASDAQ:FLSH), a leader in smart personal
storage, today announced that six executives will speak at the Flash
Memory Summit to be held August 8-10 in San Jose.
   msystems senior vice president of strategy, Arnon Dinur, is
slotted as a keynote speaker and will give a presentation entitled
"Personal Storage for Mobile Handsets: Up For Grabs." Other
presentations include:

   --  "Navigating the Sea of Flash Drives" by Raz Dan, msystems vice
        president of customer support;

   --  "Getting Personal: Meeting the Growing Personal Storage Needs
        of Consumer Applications" by Ori Balaban, director of business
        development for the msystems embedded (EMS) division;

   --  "What Will Be the Biggest Market for Flash Memory?" by Noam
        Kedem, msystems vice president of marketing;

   --  "Memory Cards: Are They Good Enough?" by Francois Kaplan, vice
        president of marketing for the msystems mobile (MHV) division;
        and

   --  "New Flash Technologies Drive Value-Added Consumer Device
        Categories" by Scott Deutsch, general manager for the Americas
        for the msystems embedded (EMS) division.

   From embedded flash drives for millions of mobile handsets to the
creation of USB smart drives designed for leading global brands,
msystems has gained valuable insight into the flash industry. Through
its upcoming presentations, the Company will share this insight with
hardware, software and consumer electronics designers, storage and
memory specialists, marketing and product managers, and others who
want to learn about the latest developments in flash memory technology
at this year's Flash Memory Summit.
   Dr. Lance Leventhal, program chairperson of the Flash Memory
Summit said, "Flash memory is quickly becoming a major driver and
enabler for consumer electronics. It is the key to new features and
improved user experience, residing at the heart of highly popular new
products and is the basis for powerful mobile applications everywhere.
msystems has established itself as a leader throughout this broad
range of flash memory applications and through innovation, continues
to shape the future of flash memory."

   About the Flash Memory Summit

   The 1st Annual Flash Memory Summit is the only conference
dedicated entirely to flash memory and its applications. The Summit
features half-day tutorials, workshops, paper and panel sessions,
keynotes, roundtables, special sessions, and exhibits. Subjects
include hardware, software, design methods, consumer applications,
embedded applications, computer and communications applications,
alternative technologies, programming methods, testing, standards, and
market research. For more information, visit
www.flashmemorysummit.com.

   About msystems

   msystems has been transforming raw flash material into smarter
storage solutions since 1989. From embedded flash drives deployed in
millions of mobile handsets to U3 USB smart drives designed for
leading global brands, msystems creates, develops, manufactures and
markets smart personal storage solutions for a myriad of applications
targeting high growth markets. msystems' product lines include:

   --  mDrive (formerly DiskOnKey(R)) U3 USB smart drives for
        personal, portable computing

   --  mDOC embedded flash drives for mobile handsets and consumer
        electronics devices

   --  mSIM MegaSIM(R) series high-density SIM cards and mSIM
        M.MAR(R) series SIM cards and highly secure cards (available
        both from msystems and its subsidiary Microelectronica)

   --  mCard, high-quality memory cards for mobile handsets and
        digital cameras

   --  mTrust (formerly Xkey(R)) end-to-end enterprise access,
        control and management solution for USB flash drives and other
        removable media

   --  mSSD (formerly FFD(TM)) rugged solid state disks for
        mission-critical applications

   --  mModule (formerly DiskOnChip(R) modular family) modular flash
        storage for embedded systems

   --  mSafe (formerly SuperMAP(R) family) secure hardware and
        software crypto cores

   More information is available online at www.m-systems.com.
msystems. made smarter.
   Note to Editors: High-resolution photo images of msystems'
products can be found on the Internet at
www.m-systems.com/site/en-US/Corporate/PressRoom/ImageLibrary.
   All company and product names mentioned may be trademarks or
registered trademarks of their respective holders and are used for
identification purposes only.
   This press release includes forward-looking statements as defined
in the Private Securities Litigation Reform Act of 1995. Readers are
cautioned not to place undue reliance on these forward-looking
statements, as they are subject to various risks and uncertainties
which may cause actual results to vary significantly. These risks
include, but are not limited to: the effect of global economic
conditions in general and conditions in msystems' industry and target
markets in particular, shifts in supply and demand, market acceptance,
the impact of competitive products and pricing, product development,
commercialization and technological difficulties, and capacity and
supply constraints including dependence on flash component suppliers;
changes in msystems' and its customers' inventory levels and inventory
valuations; timely product and technology development/upgrades and the
ability to manage changes in market conditions as needed; market
acceptance of new products and continuing product demand; the impact
of competitive products and pricing on msystems' and its customers'
products and markets; the development, release and sale of new
products by strategic suppliers and customers; the development and
growth of anticipated markets for msystems' and its customers'
products; and other risk factors detailed from time to time in
msystems' filings with the Securities and Exchange Commission.
msystems assumes no obligation to update the information in this press
release and disclaims any obligation to publicly update or revise any
such forward-looking statements to reflect any change in its
expectations or in events, conditions, or circumstances on which any
such statements may be based, or that may affect the likelihood that
actual results will differ from those set forth in the forward-looking
statements. Reference to msystems' website above does not constitute
incorporation of any of the information thereon into this press
release.