Physicians Formula to Present at the Bank of America Consumer Conference on Thursday, March 15th

AZUSA, Calif., Feb. 27  /PRNewswire-FirstCall/ -- Physicians Formula Holdings, Inc. (NASDAQ:FACE) ("Physicians Formula" or the "Company"), today announced that the Company's President, Jeff Rogers, and Chief Financial Officer, Joseph J. Jaeger, will be presenting at the Bank of America 2007 Consumer Conference to be held on March 13 - 15, 2007, at the New York Palace Hotel, New York.

Physicians Formula's investor presentation at the Citigroup Conference is scheduled for Thursday, March 15, 2007, at 11:30 a.m. Eastern Time.

The presentation will be webcast live via the Company's Website at http://www.physiciansformula.com/, Investor Relations, where it will also be archived.

About Physicians Formula Holdings, Inc.

Physicians Formula is one of the fastest growing cosmetics companies operating in the mass market prestige, or "masstige", market.  Under its Physicians Formula brand name, created in 1937, the Company develops, markets and distributes innovative, premium priced products for the mass market channel.  Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends.  Currently, Physicians Formula products are sold in over 23,000 stores throughout the U.S. including stores operated by Wal-Mart, Target, CVS, Walgreens and Albertsons.

  (FACE/F)

  Contact:   John Mills / Anne Rakunas
             Integrated Corporate Relations, Inc.
             [phone]


DATASOURCE: Physicians Formula Holdings, Inc.



CONTACT:  John Mills or Anne Rakunas, both of Integrated Corporate

Relations, Inc., [phone], for Physicians Formula Holdings, Inc.



Web site:  http://www.physiciansformula.com/ 

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