Physicians Formula Holdings, Inc. Announces Second Quarter 2011 Conference Call to be Held on Thursday, August 4, 2011

Physicians Formula Holdings, Inc. (Nasdaq:FACE) ("Physicians Formula" or the "Company") today announced the Company will host a conference call to discuss results for its second quarter 2011 ended June 30, 2011 on Thursday, August 4, 2011. The Company will issue an earnings announcement prior to the conference call.

The conference call is scheduled to begin at 2:00 p.m. Pacific Time on Thursday, August 4, 2011. Participants may access the call by dialing [phone] (domestic) or [phone] (international). In addition, the call will be webcast via the Company's Web site at www.physiciansformula.com, Investor Relations, where it will also be archived for two weeks. A telephone replay will be available through Thursday, August 18, 2011. To access the replay, please dial [phone] (domestic) or [phone] (international), conference #375947.

About Physicians Formula Holdings, Inc.

Physicians Formula is an innovative cosmetics company operating in the mass market prestige, or "masstige", market. Under its Physicians Formula brand name, created in 1937, the Company develops, markets and distributes innovative, premium-priced products for the mass market channel. Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends. Currently, Physicians Formula products are sold in 25,700 stores, including those operated by Wal-Mart, Target, CVS and Rite Aid.

(FACE/F)

CONTACT: Anne Rakunas
         ICR, Inc.
         [phone]