Everlast Worldwide Inc. Signs Master License Agreement for China with Brand Management Holdings PTY Ltd

  
    
  
  
    
      Everlast® Worldwide Inc. (Nasdaq: EVST), 
      manufacturer, marketer and licensor of sporting goods, apparel, footwear 
      and other active lifestyle products under the Everlast brand name, today 
      announced that it has entered into a Master License agreement for 
      mainland China with Brand Management Holdings PTY Ltd (BMH) of Hong 
      Kong. BMH is a subsidiary of UCCAL PTE Ltd, a leading distributor and 
      retailer of international apparel brands in China that currently manages 
      over 600 points of sale in support of international brands like Nike 
      Sport Culture, Nike Golf, Jockey, St. John, M. Missoni, Fox, and Kuhle. 
      The license covers The People’s Republic of 
      China and will include the following categories: boxing and fitness 
      equipment, men’s and women’s 
      apparel, men’s and women’s 
      footwear and accessories. In the second quarter of 2008, Everlast 
      licensed products are scheduled to ship to a planned 20 Everlast retail 
      locations in The People’s Republic of China, 
      expanding upon UCCAL’s 165 brand specific 
      retail outlets.
    
    
      Seth Horowitz, Chairman, President and CEO of Everlast Worldwide, 
      stated, “This achieves one of our stated 
      strategic initiatives in utilizing a well established network to build 
      retail distribution and gain new market penetration. Based on our 
      success in the Pacific Rim, specifically in South Korea and Australia, 
      we are excited to offer our premier active lifestyle brand to The People’s 
      Republic of China.”
    
    
      James Chen, Chairman of UCCAL, stated, "We are extremely pleased to have 
      this opportunity to bring a truly unique, global sports brand with 
      authenticity to our market. We believe that the potential for the growth 
      of the Everlast brand in this territory is assured and we are certain 
      that the Chinese consumer will not only welcome but embrace the brand.”
    
    
      Mr. Horowitz continued, “We are enthusiastic 
      about adding this important license with Brand Management Holdings. We 
      have chosen this partner based on their success in building iconic 
      brands in China. They will utilize our global marketing and product 
      development strategies to discover the revenue and profit opportunity in 
      this expanding market.”
    
    
      About Everlast Worldwide Inc.
    
    
      Everlast Worldwide Inc. is a leading designer, manufacturer and marketer 
      of boxing and fitness related sporting goods equipment under the 
      well-recognized Everlast brand name and a worldwide licensor of the 
      Everlast brand for apparel, footwear, sporting goods equipment and other 
      active lifestyle products and accessories. Since 1910, Everlast has been 
      the preeminent brand in the world of boxing and among the most 
      recognized brands in the overall sporting goods and apparel industries. 
      In order to capitalize on the rich heritage and authenticity of the 
      Everlast brand, the company has extended the Everlast brand outside of 
      the boxing ring into complementary product categories. Our strategy is 
      to continue to leverage the unique qualities represented by the Everlast 
      brand — Strength, Dedication, Individuality 
      and Authenticity — to become a leading global 
      athletic brand and a necessary part of the lives of consumers who train, 
      compete and live an active lifestyle.
    
    
      Statements made in this Press Release that state the intentions, 
      beliefs, expectations or predictions of Everlast Worldwide, Inc. and its 
      management for the future are forward-looking statements. It is 
      important to note that actual results could differ materially from those 
      projected in such forward-looking statements. Information concerning 
      factors that could cause actual results to differ materially from those 
      in forward-looking statements is contained from time to time in filings 
      of Everlast Worldwide with the U.S. Securities and Exchange Commission, 
      including the annual report on Form 10-K under the heading “Risk 
      Factors.” Copies of these filings may be 
      obtained by contacting Everlast Worldwide or the SEC.