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EVST Everlast Worldwide (MM)

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Share Name Share Symbol Market Type
Everlast Worldwide (MM) NASDAQ:EVST NASDAQ Common Stock
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Everlast Worldwide Inc. Signs Boxing Equipment Mexican Licensing Company Difusion Deportiva, S.A DE C.V.

10/05/2007 7:34pm

Business Wire


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Everlast® Worldwide Inc. (Nasdaq: EVST), manufacturer, marketer and licensor of sporting goods, apparel, footwear and other active lifestyle products under the Everlast brand name today announced that it has signed a new license with Difusion Deportiva, S.A DE C.V. to distribute boxing equipment in Mexico. Difusion, a longstanding Everlast licensee since 1986 for men’s, women’s and children’s apparel and accessories, will distribute Everlast branded boxing equipment to sporting goods chains and better department stores. The license covers a variety of fitness equipment including boxing gloves, heavy bags, exercise, cardio, weight lifting, aerobic and martial arts equipment. Difusion Deportiva will also distribute professional and amateur boxing equipment to gyms and specialty sporting goods stores in Mexico. Initial shipments under the license are expected to ship in the fourth quarter of 2007, which will be highlighted by our new Country Pride line featuring Mexico and USA branded boxing equipment. Seth Horowitz, Chairman, President and CEO of Everlast Worldwide, said, “We are excited to bring Everlast boxing equipment to the Mexican market where the Everlast brand is very highly regarded. By utilizing our current sourcing and fully developed equipment line, Difusion will be able to penetrate the sporting goods market in a short period of time. This new license for boxing equipment with Difusion is an important step in our growth as a premier brand in Latin America and demonstrates the strength the Everlast brand has in the sport of boxing worldwide.” David Dichi, President of Difusion Deportiva, said, "We are pleased to be adding the Everlast boxing equipment category to our already successful Everlast business in Mexico. Mexicans have long embraced great boxing champions like Marco Antonio Barrera and continue to view boxing as one of the country’s premier sports. This category will drive home the authenticity of the Everlast branded assortment that will resonate extremely well with the consumers in our region." About Everlast Worldwide Inc. Everlast Worldwide Inc. is a leading designer, manufacturer and marketer of boxing and fitness related sporting goods equipment under the well-recognized Everlast brand name and a worldwide licensor of the Everlast brand for apparel, footwear, sporting goods equipment and other active lifestyle products and accessories. Since 1910, Everlast has been the preeminent brand in the world of boxing and among the most recognized brands in the overall sporting goods and apparel industries. In order to capitalize on the rich heritage and authenticity of the Everlast brand, the company has extended the Everlast brand outside of the boxing ring into complementary product categories. Our strategy is to continue to leverage the unique qualities represented by the Everlast brand — Strength, Dedication, Individuality and Authenticity — to become a leading global athletic brand and a necessary part of the lives of consumers who train, compete and live an active lifestyle. Statements made in this Press Release that state the intentions, beliefs, expectations or predictions of Everlast Worldwide, Inc. and its management for the future are forward-looking statements. It is important to note that actual results could differ materially from those projected in such forward-looking statements. Information concerning factors that could cause actual results to differ materially from those in forward-looking statements is contained from time to time in filings of Everlast Worldwide with the U.S. Securities and Exchange Commission, including the annual report on Form 10-K under the heading “Risk Factors.” Copies of these filings may be obtained by contacting Everlast Worldwide or the SEC.

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