Everlast Signs Worldwide License with Michelin to Introduce New Professional Boxing Footwear Line

  
    
  
  
    
      Everlast® Worldwide Inc. (NASDAQ: EVST), 
      manufacturer, marketer and licensor of sporting goods, apparel, 
      footwear, and other active lifestyle products under the Everlast brand 
      name has signed a worldwide license agreement with Michelin® 
      Lifestyle Limited (MLL). MLL has partnered with Everlast to create a new 
      line of technically advanced professional boxing footwear using patented 
      tread technology inspired by the Michelin HydroEdge® 
      tire. Everlast will launch the new professional boxing footwear line in 
      the spring of 2008 at sporting good retailers and online retailers 
      worldwide.
    
    
      The new Everlast professional boxing footwear will take design elements 
      from the HydroEdge® technology, inspired from 
      the Michelin HydroEdge® tire. The outsole of 
      the footwear features a high-tech rubber compound and sculpture 
      specifically tailored to channel liquid away from the shoe giving 
      professional boxers optimum traction, strength and durability during 
      training and competition. This versatile HydroEdge® 
      technology will therefore help to prevent slippage due to excess paint, 
      sweat, and other substances that create a wet plane on the canvases of 
      boxing rings and other smooth surfaces used for fitness training.
    
    
      According to Everlast’s Chairman, President 
      and CEO, Seth Horowitz, “As a leader in the 
      sports equipment industry, our goal is to continually enhance our brand 
      and ensure consumer satisfaction through new innovative product 
      development. The inclusion of Michelin’s 
      advanced sole technology is a perfect example of Everlast’s 
      commitment to reaffirming our position as the premiere company in the 
      boxing performance footwear category.”
    
    
      “Michelin shares Everlast’s 
      passion for technical innovation and performance,” 
      said Daniela Gould, head of marketing at Michelin Lifestyle Limited. “The 
      Michelin brand offers a level of recognition for quality, technology and 
      performance that allows for the development of products like the new 
      Everlast professional boxing footwear that will differentiate it from 
      the competition.”
    
    
      About Michelin
    
    
      Dedicated to the improvement of sustainable mobility, Michelin (www.michelin.com) 
      designs, manufactures and sells tires for every type of vehicle, 
      including airplanes, automobiles, bicycles, earthmovers, farm equipment, 
      heavy-duty trucks, motorcycles and the space shuttle. The company also 
      publishes travel guides, hotel and restaurant guides, maps and road 
      atlases. Headquartered in Greenville, S.C., Michelin North America 
      employs more than 22,000 and operates 19 major manufacturing plants in 
      17 locations.
    
    
      About Everlast Worldwide Inc.
    
    
      Everlast Worldwide Inc. is a leading designer, manufacturer and marketer 
      of boxing and fitness related sporting goods equipment under the 
      well-recognized Everlast brand name and a worldwide licensor of the 
      Everlast brand for apparel, footwear, sporting goods equipment and other 
      active lifestyle products and accessories. Since 1910, Everlast has been 
      the preeminent brand in the world of boxing and among the most 
      recognized brands in the overall sporting goods and apparel industries. 
      In order to capitalize on the rich heritage and authenticity of the 
      Everlast brand, the company has extended the Everlast brand outside of 
      the boxing ring into complementary product categories. Our strategy is 
      to continue to leverage the unique qualities represented by the Everlast 
      brand—Strength, Dedication, Individuality and 
      Authenticity — to become a leading global 
      athletic brand and a necessary part of the lives of consumers who train, 
      compete and live an active lifestyle.
    
    
      Statements made in this Press Release that state the intentions, 
      beliefs, expectations or predictions of Everlast Worldwide, Inc. and its 
      management for the future are forward-looking statements. It is 
      important to note that actual results could differ materially from those 
      projected in such forward-looking statements. Information concerning 
      factors that could cause actual results to differ materially from those 
      in forward-looking statements is contained from time to time in filings 
      of Everlast Worldwide with the U.S. Securities and Exchange Commission, 
      including the annual report on Form 10-K under the heading “Risk 
      Factors.” Copies of these filings may be 
      obtained by contacting Everlast Worldwide or the SEC.