Switchboard Launches the Local Search Advisor(SM) Newsletter

Switchboard Launches the Local Search Advisor(SM) Newsletter
e-Newsletter Features News and Success Stories from Industry Leader in Local
Search Solutions 


WESTBOROUGH, Mass., March 31  /PRNewswire-FirstCall/ -- Switchboard Incorporated
, a leading provider of local online advertising products and Internet-based
yellow pages, today announced the launch of an online resource for marketers
designed to educate them on the merits of Local Search.  The Local Search
Advisor has been created to provide clear strategies and case studies from
brands and marketers who have leveraged Local Search on the Web to great
effect.

"We want to show our readers how Local Search can help brands with national
reach and local affiliates to reach theconsumers who are increasingly looking
towards the Internet for local business information," said Elaine Haney,
Switchboard's Vice President of Marketing & Operations. "We believe that the Web
will deliver on the large promise of Local Search, and we're sharing some of the
examples that prove it in every issue, as well as how marketers can join in."

Marketers who are interested in subscribing to the Local Search Advisor, which
will be distributed via email on a quarterly basis, can register at
http://www.thelocalsearchadvisor.com/.

Switchboard is launching The Local Search Advisor in conjunction with its
sponsorship of the iMedia Search Marketing Tour and its participation in this
week's Kelsey Conference -- Drilling Down on Local Search.

About Switchboard Incorporated

Switchboard is a leading provider of local online advertising products for
merchants and national advertisers, enabled by our innovative,
consumer-oriented, online yellow and white pages directory technology. Through
Switchboard's local search, advertisers are able to get their message in front
of consumers at the time they are looking for that merchant's products or
services on the Internet, driving local commerce through online innovation. 
Switchboard is headquartered in Westborough, MA.  For more information, visit
http://www.switchboard.com/.  ePresence (NASDAQ:EPRE) owns approximately 51% of
the outstanding shares of Switchboard.

   Contact:
   Switchboard
   Mark Naples
   [phone]
   

DATASOURCE: SwitchboardIncorporated



CONTACT: Mark Naples of Switchboard Incorporated, [phone],

 



Web site:  http://www.switchboard.com/

http://www.thelocalsearchadvisor.com/ 

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