E.Piphany (NASDAQ:EPNY)
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Epiphany, Inc. (Nasdaq:EPNY), a leading provider of
customer relationship management (CRM) solutions for consumer-oriented
businesses, today announced that Turkcell, (NYSE:TKC) the leading
provider of mobile communications in Turkey, has implemented
Epiphany(R) CRM solutions. Turkcell is using Epiphany Campaign
Management and Interaction Advisor solutions to improve relationship
marketing across channels, reduce customer churn and help drive
additional revenue per subscriber. HP Technology Solutions Group
partnered with Turkcell and Epiphany to complete the implementation.
"As the leading mobile communications operator in Turkey, we
needed a CRM solution that we could put in place quickly to help
manage and enable our rapid expansion," said Ruhi Dogusoy, Chief
Operating Officer of Turkcell. "The Epiphany solution, together with
HP Consulting, more than met that challenge, helping us address
customer loyalty and drive new subscriber growth."
With more than 24 million subscribers as of the first quarter of
2005, Turkcell provides high-quality wireless telephone services
throughout Turkey. Turkcell has implemented Epiphany Campaign
Management, Epiphany Campaign Management for E-mail and Epiphany
Insight analytic solutions to drive better outbound marketing
campaigns through SMS, call center and email channels. Turkcell has
also implemented Epiphany Interaction Advisor in their call centers
and website to put churn prevention and customer loyalty programs in
place to help maintain subscriber growth and generate additional
revenues. Epiphany Interaction Advisor uses real-time analytics and
business rules to deliver the optimal retention, loyalty, up-sell or
cross-sell offer for each customer at the point of interaction. Both
outbound and inbound solutions were blended seamlessly together to
ensure a continuous customer experience and to give salespeople and
call center agents a full view of customer interactions.
"Communications companies are agressively dealing with strategic
imperatives that are affecting their business operations," said Resan
Yuner, HP Technology Solutions Group. "Epiphany CRM Solutions provide
a strategic solution to help address issues such as customer retention
and loyalty, driving growth and improving the overall customer
experience."
"Epiphany solutions are well-suited to address the needs of the
largest communications firms, such as reducing customer churn,
ensuring consistent interactions across multiple channels and
increasing revenue per user," said Karen Richardson, CEO, Epiphany.
"By augmenting their existing systems with Epiphany CRM solutions,
Turkcell is able to generate new revenue and drive profitability
through intelligent customer interactions."
About Epiphany
Epiphany(R) provides CRM software solutions that increase
profitability at the largest consumer-oriented companies by making
every customer interaction intelligent. With over 475 customers --
including nearly 35 percent of the Fortune 100 -- Epiphany powers deep
customer insights and optimizes each relationship from both a revenue
generation and customer retention viewpoint. Built on the industry's
most advanced, service-oriented architecture, Epiphany software
solutions address problems that span business silos, departmental
functions and geographic locations, and result in rapid, measurable
ROI. With a suite of blended marketing, sales and service solutions,
Epiphany enables global organizations to align touchpoints, processes
and technologies around the most valuable enterprise asset -- the
customer. With worldwide headquarters in San Mateo, CA, Epiphany
serves customers in more than 40 countries worldwide. For more
information please visit www.epiphany.com.
About Turkcell
Turkcell is the leading GSM operator in Turkey with 24.3 million
postpaid and prepaid customers as of March 31, 2005. Turkcell provides
high-quality wireless telephone services throughout Turkey and has
coverage of 100% of the towns with more than 10,000 inhabitants.
Turkcell provides roaming with 457 operators in 178 countries as of
June 2005. Turkcell is the only NYSE listed company in Turkey.
Turkcell has interests in international GSM operations in Azerbaijan,
Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine.
www.turkcell.com.
Safe Harbor Statement
This press release contains forward-looking statements relating to
future results that may be achieved by customers using the Epiphany E6
software product and future sales opportunities. Actual results could
differ materially from such forward-looking statements. Factors that
could cause actual results to differ materially from the
forward-looking statements include customers' individual purchasing
decisions, competition and the introduction of new products and
services by competitors, our ability to hire and retain qualified
personnel, and general economic conditions. These factors and others
are described in more detail in Epiphany's public reports filed with
the Securities and Exchange Commission, such as those discussed in the
"Risk Factors" section included in the Epiphany's Annual Report on
Form 10-K, Quarterly Reports on Form 10-Q and in the Epiphany's prior
press releases. Epiphany assumes no duty to update any statements made
in this press release.
Epiphany and the Epiphany logo are registered trademarks of
Epiphany, Inc in the United States and other jurisdictions. All other
trademarks are the property of their respective owners.