E.Piphany (NASDAQ:EPNY)
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Leading Retailers Use E.piphany(R) Software to Strengthen Customer Relationships
Through Holidays and Beyond
SAN MATEO, Calif., Dec. 17 /PRNewswire-FirstCall/ -- With millions of consumers
visiting websites and malls across America in search of the best deals and the
hottest new items, holiday season shopping is a "make or break" time for
retailers. Smart retailers use customer relationship management ("CRM")
software from E.piphany, Inc. to build closer customer relationships, attract
new customers, and ensure that their customers' holiday shopping experience is
both enjoyable and rewarding. The holiday shopping season is the best
opportunity retailers have to build deep customer loyalty that lasts throughout
the year.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
E.piphany Inc. (NASDAQ:EPNY), a full-suite provider of CRM solutions, gives
retailers the tools to understand their customers better, develop and execute
inbound and outbound marketing campaigns, and provide personalized customer
service at the website, in the stores, and on the phone. Leading retailers
leveraging the advantages of using E.piphany software solutions include Auchan,
Borders Group, Inc., Burlington Coat Factory, Carphone Warehouse, Gap Inc.,
General Nutrition Centers (GNC), GSI Commerce, Home Depot, LifeWay Bookstores,
Peet's Coffee and Tea, Petco, Pier 1 Imports, Reflect-True Custom Beauty, Sears,
Staples, Inc., and Zale Corporation.
"Throughout the year, retailers are faced with the difficult challenge of
attracting and retaining customers in an extraordinarily competitive landscape,
and with an increasingly dynamic consumer population," said Ellen Olson, senior
vice president of worldwide marketing at E.piphany. "These challenges can
become critical during the holiday season if retailers are ill- prepared.
E.piphany CRM software solutions provide a competitive advantage by helping
retailers manage customer relationships to increase the bond between retailer
and consumer. Our software solutions are also built to easily integrate into
existing IT infrastructures to reduce costs and generate positive returns on
investments."
"Consumers have a lot of options when shopping," commented Matt Doyel, chief CRM
architect for Reflect-True Custom Beauty. Reflect creates customized beauty
products to help each woman achieve her individual beauty needs and desires.
"Our relationship with each customer is very special, and our use of the
E.piphany software suite allows us to communicate with each individual Reflect
customer in a manner that is relevant and specific to her. E.piphany empowers us
with the ability to interact with our customers in a highly individual and
personal manner. Customers appreciate our respect of their privacy, our depth
of knowledge about their beauty needs and desires, and our messages and offers
that are both relevant and timely. This level of customer service is what keeps
customers loyal to Reflect."
About E.piphany
The E.piphany(R) E.6(TM) CRM software suite enables global organizations to
align touchpoints, processes and technologies around the customer. Built on the
industry's most advanced, service-oriented architecture, the E.piphany 6.5
software solution creates benefits that cross departments and geographies, and
result in rapid, measurable ROI. With the E.piphany 6.5 suite of Marketing,
Sales and Service software solutions, every customer interaction is driven by
real-time intelligence, enabling businesses to better understand their customers
and optimize every interaction from both a revenue generation and customer
retention viewpoint. More than 460 companies, including nearly 40 of the Fortune
100, use E.piphany software products to enhance their customers' experiences
while, at the same time, realizing the companies' business objectives. With
worldwide headquarters in San Mateo, CA, E.piphany serves customers in more than
40 countries worldwide. For more information, visit us at
http://www.epiphany.com/.
E.piphany and the E.piphany logo are registered trademarks and E6 is a trademark
of E.piphany, Inc. All other trademarks are the property of their respective
owners.
http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO
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DATASOURCE: E.piphany, Inc.
CONTACT: Press, Courtney Zoog of E.piphany, +1-650-356-5863 or
, or Cassie Divine of Access Communications, +1-415-844-6248
or , for E.piphany; or Investors Todd Friedman of
E.piphany, +1-650-356-3934 or
Web site: http://www.epiphany.com/