E.Piphany (NASDAQ:EPNY)
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Epiphany, Inc. (Nasdaq:EPNY), a leading provider of
customer relationship management (CRM) solutions for consumer-oriented
businesses, today announced that it received a 'Positive' rating in
Gartner Inc.'s Campaign Management MarketScope, 1Q05(1) research note
published in April, 2005.
Part of the Epiphany(R) E6 Marketing product line, Epiphany
Campaign Management delivers fast ROI as an integrated, easy-to-use
database marketing solution for planning, executing, and monitoring
permission-based campaigns across all customer touchpoints.
"We believe Epiphany's Positive rating in Gartner's Campaign
Management MarketScope is further confirmation of the compelling value
proposition that Epiphany solutions bring to an organization," said
Karen Richardson, CEO, Epiphany. "Epiphany solutions help the largest
consumer-oriented organizations -- such as those in retail financial
services, insurance and telecommunications -- drive profitability
through intelligent customer interactions."
Epiphany Marketing is a tightly integrated solution that enables
consumer-oriented companies to improve profitability by implementing
coordinated inbound and outbound customer strategies and campaigns. By
combining the key tools marketers need -- powerful analytics,
best-of-breed campaign management, real-time interaction optimization,
and scalable database management -- Epiphany Marketing significantly
improves the efficiency and effectiveness of marketing activities.
Epiphany Campaign Management provides a single solution for
analytics and marketing that improves campaign velocity and reduces
total cost of ownership. The solution includes:
-- An easy to use interface enabling marketers of all skill
levels to design and execute sophisticated marketing programs
-- Multi-channel marketing campaigns to create a continuous
customer conversation across time and channels
-- Closed loop reporting to identify which marketing activities
are delivering the highest ROI
-- Innovative and best-of-breed functionality that helps
marketers get, grow, and keep the highest value customers
The Gartner MarketScope for Campaign Management analyzes and
positions vendors against the Gartner MarketScope rating framework
based on the following evaluation criteria: vision, viability and
market commitment, product functionality, implementation, support,
technology/architecture, and pricing and implementation costs. In the
Gartner MarketScope Ratings Framework, a "Positive" rating means the
vendor demonstrates strength in specific areas, but is largely
opportunistic. Current customers should continue investments, while
potential customers should put this vendor on a shortlist of tactical
alternatives. The Gartner MarketScope for Campaign Management
addresses the key issue, "How are more-intelligent customer
communications managed?"
MarketScope Disclaimer
The MarketScope is copyrighted 28 April 2005 by Gartner, Inc. and
is reused with permission. The MarketScope is an evaluation of a
marketplace at and for a specific time period. It depicts Gartner's
analysis of how certain vendors measure against criteria for that
marketplace, as defined by Gartner. Gartner does not endorse any
vendor, product or service depicted in the MarketScope, and does not
advise technology users to select only those vendors with the highest
rating. Gartner disclaims all warranties, express or implied, with
respect to this research, including any warranties of merchantability
or fitness for a particular purpose.
1). Gartner MarketScope for Campaign Management 1Q05, Adam Sarner
and Gareth Herschel, 28 April 2005.
About Epiphany
Epiphany(R) provides CRM software solutions that increase
profitability at the largest consumer-oriented companies by making
every customer interaction intelligent. With over 475 customers --
including nearly 35 percent of the Fortune 100 -- Epiphany powers deep
customer insights and optimizes each relationship from both a revenue
generation and customer retention viewpoint. Built on the industry's
most advanced, service-oriented architecture, Epiphany software
solutions address problems that span business silos, departmental
functions and geographic locations, and result in rapid, measurable
ROI. With a suite of blended marketing, sales and service solutions,
Epiphany enables global organizations to align touchpoints, processes
and technologies around the most valuable enterprise asset -- the
customer. With worldwide headquarters in San Mateo, CA, Epiphany
serves customers in more than 40 countries worldwide. For more
information please visit www.epiphany.com.
Safe Harbor Statement
This press release contains forward-looking statements relating to
future results that may be achieved by customers using the Epiphany E6
software product and future sales opportunities. Actual results could
differ materially from such forward-looking statements. Factors that
could cause actual results to differ materially from the
forward-looking statements include customers' individual purchasing
decisions, competition and the introduction of new products and
services by competitors, our ability to hire and retain qualified
personnel, and general economic conditions. These factors and others
are described in more detail in Epiphany's public reports filed with
the Securities and Exchange Commission, such as those discussed in the
"Risk Factors" section included in the Epiphany's Annual Report on
Form 10-K, Quarterly Reports on Form 10-Q and in the Epiphany's prior
press releases. Epiphany assumes no duty to update any statements made
in this press release.
Epiphany, E6 and the Epiphany logo are registered trademarks of
Epiphany, Inc. in the United States and other jurisdictions. All other
trademarks are the property of their respective owners.