E.Piphany (NASDAQ:EPNY)
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E.piphany(R) Survey Shows Most Companies Believe They Are Prepared for
Do-Not-Call Laws
Inbound Marketing Takes Center Stage as New Restrictions Limit Traditional
Outbound Efforts
SAN MATEO, Calif., Nov. 4 /PRNewswire-FirstCall/ -- A recent poll of business
executives and IT decision makers found that more than two-thirds believe they
are prepared to comply with federal Do-Not-Call (DNC) lists. E.piphany Inc. , a
full suite customer relationship management (CRM) software provider, reported
that 68 percent of respondents reported their companies were either somewhat or
completely prepared for the new legislation, which enables telephone subscribers
to opt out of many company-initiated cold calls. By contrast, only 10 percent
said they were not at all prepared for compliance with the new laws.
(LOGO: http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
"Federal DNC rules are travelling a bumpy road, especially in the courts.
However, most companies recognize the need to rethink their marketing strategy
around two fronts -- technically complying with the DNC lists, and emphasizing
inbound marketing strategies," said Mike Trigg, vice president of product
management and product marketing at E.piphany. "Our survey found that nearly
half of respondents are concerned with either establishing more effective
inbound marketing programs or coordinating their marketing strategies across
multiple inbound channels."
Of the survey respondents, 83 percent utilize inbound marketing channels,
usually in conjunction with the Web. Technology is playing a large role in this
transformation and E.piphany software solutions, such as Interaction Advisor,
are helping customers reduce customer churn while increasing cross- sell and
up-sell revenue. Moreover, CRM vendors are starting to offer inbound marketing
software coupled with DNC management. E.piphany recently announced a strategic
alliance with Gryphon Networks Corp., the leader in automated DNC management and
compliance solutions. The two solutions can help marketers optimize their
customer acquisition, cross-sell, and retention efforts without fear of
violating the ever-changing privacy regulations or damaging their hard-earned
customer trust.
When asked about their primary concern, 27 percent of respondents replied
"coordinating their overall channel strategy," followed in order by DNC
compliance, leveraging inbound channels, improving effectiveness of outbound
channels, and demonstrating marketing results.
The research was compiled from surveys of more than 80 U.S. executives across
the retail banking, insurance, communications, retail and travel and leisure
sectors. The survey was conducted at the "Marketing Transformation" webinar on
September 17, 2003.
About E.piphany
The E.piphany(R) E.6(TM) CRM software suite enables global organizations to
align touchpoints, processes and technologies around the customer. Built on the
industry's most advanced, service-oriented architecture, the E.piphany 6.5
software solution creates benefits that cross departments and geographies, and
result in rapid, measurable ROI. With the E.piphany 6.5 suite of Marketing,
Sales and Service software solutions, every customer interaction is driven by
real-time intelligence, enabling businesses to better understand their customers
and optimize every interaction from both a revenue generation and customer
retention viewpoint. More than 460 companies, including nearly 40 of the Fortune
100, use E.piphany software products to enhance their customers' experiences
while, at the same time, realizing the companies' business objectives. With
worldwide headquarters in San Mateo, CA, E.piphany serves customers in more than
40 countries worldwide. For more information, visit us at
http://www.epiphany.com/.
Legal Notice Regarding Forward-Looking Statements:
This press release contains forward-looking statements regarding the benefits
and results that may be achieved by customers as a result of the relationship
between E.piphany and Gryphon Networks. Actual results could differ materially
from the forward-looking statements. Among the factors that could cause actual
results to differ materially from those in the forward-looking statements are
delays in the product development cycle, unforeseen technical difficulties in
optimizing the software involved in the relationship, delays in customer
implementation of software, current or future laws, rules or regulations and the
impact of competitive products and pricing. These factors and others are
described in more detail in E.piphany's public reports filed with the Securities
and Exchange Commission, such as those discussed in the "Risk Factors" section
included in E.piphany's Annual Report on Form 10-K, Quarterly Reports on Form
10-Q and in E.piphany's prior press releases. E.piphany assumes no duty to
update any statements made in this press release.
NOTE: E.piphany and the E.piphany logo are registered trademarks of E.piphany,
Inc. and E.6. are trademarks of E.piphany, Inc.
http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO
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DATASOURCE: E.piphany Inc.
CONTACT: Courtney Zoog of E.piphany, +1-650-356-5863, or
, or Lindsay Stewart of Access Communications,
+1-415-844-6217, or , for E.piphany; or Investor
Relations, Todd Friedman of E.piphany, +1-650-356-3934, or
Web site: http://www.epiphany.com/