E.Piphany (NASDAQ:EPNY)
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E.piphany(R) Receives Strong Scores in Independent Research Firm's Evaluation
SAN MATEO, Calif., Dec. 11 /PRNewswire-FirstCall/ -- E.piphany, Inc. , a
full-suite provider of customer relationship management (CRM) solutions, today
announced that the E.piphany(R) E.6(TM) CRM software suite received the highest
scores in three categories of Forrester Research's recently released Consumer
Marketing Platforms TechRankings(TM) software assessment. The E.piphany E.6 CRM
software suite ranked first in the Marketing Analytics, Campaign Execution and
Measurement, and Market Presence categories. E.piphany received the highest
score in more categories than any other vendor included in the survey.
(Photo: http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
"In a fiercely competitive market, E.piphany's leadership in this survey
underscores why the E.6 CRM software suite is the platform-of-choice for
consumer-facing firms," said Phil Fernandez, president and chief operating
officer, E.piphany. "This TechRankings evaluation further validates why Fortune
100 companies choose E.piphany to deploy, manage, and measure inbound and
outbound marketing campaigns."
E.piphany was noted for its best-in-class in marketing analytics due in part to
the strong visual reporting and ad hoc analysis tools incorporated into the
E.piphany E.6 software suite. The evaluation also cites E.piphany for
demonstrating the strongest market presence of all vendors considered in the
survey, boosted by strong relationships with key systems integrators and a
strong international customer base. The evaluation also recognizes the
E.piphany E.6 software suite for its functionality in call center scripting, a
strong email execution module and capabilities to deliver marketing messaging in
real-time.
The Forrester Consumer Marketing Platforms TechRankings provides an objective,
scenario-based product testing and evaluation process for firms that are
searching for the right software for managing, exploring, and segmenting their
customer data, and designing, executing, and measuring their marketing
communications programs. Forrester evaluated the architecture, marketing
analytics, campaign management, campaign execution and measurement, market
presence, cost and other capabilities of six of the leading software vendors in
the market.
About E.piphany
The E.piphany(R) E.6(TM) CRM software suite enables global organizations to
align touchpoints, processes and technologies around the customer. Built on the
industry's most advanced, service-oriented architecture, the E.piphany 6.5
software solution creates benefits that cross departments and geographies, and
result in rapid, measurable ROI. With the E.piphany 6.5 suite of Marketing,
Sales and Service software solutions, every customer interaction is driven by
real-time intelligence, enabling businesses to better understand their customers
and optimize every interaction from both a revenue generation and customer
retention viewpoint. More than 460 companies, including nearly 40 of the
Fortune 100, use E.piphany software products to enhance their customers'
experiences while, at the same time, realizing the companies' business
objectives. With worldwide headquarters in San Mateo, California, E.piphany
serves customers in more than 40 countries worldwide. For more information,
visit us at http://www.epiphany.com/.
http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO
http://photoarchive.ap.org/
DATASOURCE: E.piphany, Inc.
CONTACT: press, Courtney Zoog of E.piphany, +1-650-356-5863, or
; or Lindsay Stewart of Access Communications,
+1-415-844-6217, or , for E.piphany; or investors, Todd
Friedman of E.piphany, +1-650-356-3934, or
Web site: http://www.epiphany.com/