E.piphany(R) Delivers the Industry's Most Flexible, Modular Solution for CRM Success

E.piphany(R) Delivers the Industry's Most Flexible, Modular Solution for CRM
Success
E.piphany(R) 6.5 Software Suite Now Available 


SAN MATEO, Calif., Nov. 17  /PRNewswire-FirstCall/ -- E.piphany, Inc. , a
full-suite provider of customer relationship management (CRM) solutions, today
announced the general availability of the E.piphany 6.5 software suite -- the
most innovative and cost-effective CRM solution available today. The E.piphany
6.5 software suite enables businesses to quickly realize measurable business
value from their CRM investments by leveraging existing systems and allowing
strategic new functionality to be implemented incrementally to achieve CRM
success.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )

Built on the industry's most modern, Java 2 Enterprise Edition (J2EE)
service-oriented architecture, the E.piphany 6.5 software suite includes the
E.piphany Customer Relationship Backbone (CRB) software solution and a new line
of CRM applications that blend marketing, sales and service functions.

"The E.piphany 6.5 software suite is a breakthrough solution for the CRM
industry," said Karen Richardson, CEO, E.piphany. "Companies today need more
from CRM: they need the ability to quickly adapt to, and capitalize on, the
constantly changing needs of the consumer; they need flexible, scalable
solutions that integrate easily into their existing IT infrastructures; and they
need to see quick ROI. The E.piphany 6.5 software suite utilizes the most
advanced technologies to deliver a modular and flexible solution that puts real,
measurable CRM success within reach for companies, right now."

New Blended Applications

The delivery of the E.piphany 6.5 software suite makes available a new family of
modular CRM applications that seamlessly blend marketing, sales and service
functions.  The new blended applications make it easier for companies to manage
all aspects of the customer relationship to enable the delivery of a consistent,
positive customer experience across the enterprise.

The E.piphany 6.5 software suite includes four new blended software solutions:
E.piphany Telesales, E.piphany Contact Center, E.piphany Event-Driven Marketing
and E.piphany Marketing Management.

The Customer Relationship Backbone

The E.piphany 6.5 software suite also includes the E.piphany Customer
Relationship Backbone (CRB) software solution, a set of groundbreaking component
services that leverages and enhances the J2EE platform to enable enterprises to
unify customer data and customer-centric business processes across all
departments, divisions, and systems.

By offering ease of deployment and integration, low total cost of ownership and
demonstrable increases in revenue and profitability, the E.piphany 6.5 software
solution can generate measurable and rapid CRM ROI for any organization.

Pricing and Availability

The E.piphany 6.5 software suite is available immediately, as part of the
E.piphany E.6 software solution. E.piphany software products are sold as a
perpetual license with pricing typically starting at $250,000. Pricing is based
on the number of user seats and the size of the customer base.

For additional information about the E.piphany 6.5 software suite, visit
http://www.epiphany.com/.

About E.piphany

The E.piphany(R) E.6(TM) CRM software suite enables global organizations to
align touchpoints, processes and technologies around the customer. Built on the
industry's most advanced, service-oriented architecture, the E.piphany 6.5
software solution creates benefits that cross departments and geographies, and
result in rapid, measurable ROI.  With the E.piphany 6.5 suite of Marketing,
Sales and Service software solutions, every customer interaction is driven by
real-time intelligence, enabling businesses to better understand their customers
and optimize every interaction from both a revenue generation and customer
retention viewpoint. More than 460 companies, including nearly 40 of the Fortune
100, use E.piphany software products to enhance their customers' experiences
while, at the same time, realizing the companies' business objectives.  With
worldwide headquarters in San Mateo, CA, E.piphany serves customers in more than
40 countries worldwide. For more information, visit us at
http://www.epiphany.com/.

Legal Notice Regarding Forward-Looking Statements

This press release contains forward-looking statements regarding the release of
E.piphany software products and results that may be achieved using such
products. The success of the products described above may differ from the
results discussed or forecasted in the forward-looking statements.  Factors that
could cause actual results to differ materially from the forward-looking
statements include, but are not limited to: delays in market and customers'
acceptance and implementation of the E.piphany software products; risks
associated with new versions and new products; compatibility of the E.piphany
software products with other software programs; existence of errors or defects
in products; significant current and expected additional competition; and the
need to continue to expand product distribution and services offerings. These
factors and others are described in more detail in E.piphany's public reports
filed with the Securities and Exchange Commission, such as those discussed in
the "Risk Factors" section included in E.piphany's Annual Report on Form 10-K,
Quarterly Reports on Form 10-Q and in E.piphany's prior press releases.
E.piphany assumes no duty to update any statements made in this press release.

NOTE:  E.piphany and the E.piphany logo are registered trademarks and E6 is a
trademark of E.piphany, Inc.  All other trademarks are the property of their
respective owners. 

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DATASOURCE: E.piphany, Inc.



CONTACT:  media, Courtney Zoog of E.piphany, [phone], or

; or Cassie Divine of Access Communications, +1-415-844-

6248, or , for E.piphany; or investors, Todd Friedman of

E.piphany, [phone], or 



Web site:  http://www.epiphany.com/ 

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