Amena Builds Customer Loyalty with Epiphany Marketing Solutions; Spanish Mobile Operator Increases Capacity to Generate Customer

Epiphany, Inc. (NASDAQ:EPNY), a leading provider of
customer relationship management solutions for consumer-oriented
businesses, today announced that Amena, the third largest mobile phone
operator in Spain, has increased its capacity to generate customer
loyalty offers by over 200% by implementing a relationship marketing
system based on Epiphany(R) Marketing solutions. With 11 million
subscribers, Amena controls approximately 26% of the wireless market
in Spain. Using Epiphany Campaign Management and Epiphany Interaction
Advisor across multiple channels to manage both outbound and inbound
customer interactions, Amena has increased customer acceptance of
retention offers by more than 10 percentage points and was able to
recover its total investment within the first year.
   "The key objectives behind our decision to implement a CRM
solution in the marketing area were: to obtain a complete overview of
the customer lifecycle from acquisition; to ensure customer service
excellence using business process optimization; and to better manage
the customer lifecycle based on value and the use of both inbound and
outbound channels," said Luis Gracia, Project Manager, Amena. 
"Following concept testing with several suppliers, we selected
Epiphany because they established a committed and personal
relationship with us from the very beginning. Epiphany provides the
most complete and satisfactory integrated solution for inbound and
outbound customer relationship management in real-time. In addition,
the company offers a modular deployment approach which allowed us to
execute the implementation in different phases, incorporating new
channels and functionalities as necessary to adapt to the changing
needs of the wireless communications industry."
   The project was developed in three phases. The first stage
involved the implementation of the relationship marketing management
system for outbound campaigns. This system covered the design
functionality, execution and campaign analysis of these outbound
campaigns with Epiphany Campaign Management. The second stage of the
project covered the design, execution and monitoring cycle of inbound
campaigns with Epiphany Interaction Advisor. Lastly, the third stage
involved incorporating the Epiphany solution with Amena's operational
CRM system.
   "In the highly competitive mobile phone market, leading providers
such as Amena must continuously revise their strategies to be able to
differentiate from its competitors," said Karen Richardson, CEO,
Epiphany. "We are very proud that Amena has been able to achieve the
goals that they have established for the company using Epiphany
marketing solutions."
   Epiphany communications solutions maximize service provider
profitability by optimizing customer decisions across multiple contact
channels and product lines. Epiphany solutions increase average
revenue and margin per user, reduce churn and improve satisfaction
without the need to "rip and replace" existing systems. For more
information on Epiphany communications solutions, please visit
www.epiphany.com/industry_solutions/communications.html.

   About Epiphany

   Epiphany(R) provides CRM software solutions that increase
profitability at the largest consumer-oriented companies by making
every customer interaction intelligent. With over 475 customers --
including nearly 35 percent of the Fortune 100 -- Epiphany powers deep
customer insights and optimizes each relationship from both a revenue
generation and customer retention viewpoint. Built on the industry's
most advanced, service-oriented architecture, Epiphany software
solutions address problems that span business silos, departmental
functions and geographic locations and result in rapid, measurable
ROI. With a suite of blended marketing, sales and service solutions,
Epiphany enables global organizations to align touchpoints, processes
and technologies around the most valuable enterprise asset -- the
customer. With worldwide headquarters in San Mateo, CA, Epiphany
serves customers in more than 40 countries worldwide. For more
information please visit www.epiphany.com

   Safe Harbor Statement

   This press release contains forward-looking statements relating to
future results that may be achieved by customers using the Epiphany E6
software product and future sales opportunities. Actual results could
differ materially from such forward-looking statements. Factors that
could cause actual results to differ materially from the
forward-looking statements include customers' individual purchasing
decisions, competition and the introduction of new products and
services by competitors, our ability to hire and retain qualified
personnel and general economic conditions. These factors and others
are described in more detail in Epiphany's public reports filed with
the Securities and Exchange Commission, such as those discussed in the
"Risk Factors" section included in the Epiphany's Annual Report on
Form 10-K, Quarterly Reports on Form 10-Q and in the Epiphany's prior
press releases. Epiphany assumes no duty to update any statements made
in this press release.

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