Emmis Interactive Announces New Radio Partners

More than 100 non-Emmis stations have joined forces with the industry-leading interactive company 


CHICAGO, Nov. 10  /PRNewswire/ -- Emmis Interactive, Inc., the software and consulting company that empowers the reinvention of local media, today announced it has partnered with radio stations in markets across the country to provide its successful interactive platform and proven sales consulting services.

"These are successful stations looking for a way to grow," Deborah Esayian, co-president of Emmis Interactive said. "And to grow, they needed to develop a serious interactive strategy and business. They chose Emmis Interactive to be their partners in that journey."

The latest radio stations to partner with Emmis Interactive are KPRS-FM (Kansas City - Carter Broadcasting), WLOQ-FM (Orlando, FL - Gross Communications), WABB-FM (Dittman Group - Mobile, AL) and WRAL-FM (Raleigh, NC - Capitol Broadcasting).  All have signed on to Emmis Interactive's custom BaseStation(TM) platform and sales consulting services.

"I have done a lot of research on where our next opportunity will be, and I feel interactive is the answer," said Mike Carter, Carter Broadcasting. "My grandfather built this business, and in order to preserve and grow what he built for my family, we need to be able to do interactive right.  We chose Emmis Interactive to help us because they are a complete solution, and they understand our needs.  Ultimately, it's up to us to make the changes in our organizations necessary to do business in today's marketplace, but it is comforting to have Emmis Interactive as our partner -- they've been through it and can provide us insight and real-world experience."

"We believe the interactive space is the most critical part of our future, and there's no company better prepared to take us there than Emmis Interactive," said Ken Marks, General Manager, WLOQ-FM, Gross Communications. "Emmis Interactive has shown that by far they're the leader in the industry and their passion is absolutely infectious. They are exactly what we need to take us to the next level of growth."

Betsy Dittman of WABB-FM said, "Transforming an independent organization involves tremendous risk when the business model involves both changes in human resources and technology.  Having a partnership with Emmis Interactive means we don't have to do it alone -- we have someone taking a real hands-on interest in what we're trying to accomplish.  They take the time to educate us first, prepare us for what is coming and provide for our needs so we can successfully launch this initiative to our staff.  Emmis Interactive is the insurance policy that we will achieve and exceed our expectations."

"We did a thorough exploration of our options in choosing a partner to help us build our interactive business," said Ardie Gregory, General Manager, WRAL-FM, Capital Broadcasting. "We wanted a partner who truly understands our business and the value we are communicating to our listeners and advertising clients.  We are excited to begin our work with Emmis Interactive and offer our talented staff the chance to grow and learn and find even greater joy and pride in promoting, communicating and selling our brand's assets."

BaseStation(TM), Emmis Interactive's proprietary content management system, empowers local media companies with a best-of-breed technology suite users now expect from a progressive media site. From media management, interactive community tools and user-generated content, to detailed reports that measure audience behavior and advertiser return on investment, BaseStation(TM) gives local media clients a competitive edge in an environment of changing expectations.

Since announcing in April that it would begin to market its services to radio broadcasters and other local media companies, Emmis Interactive has signed on more than 100 non-Emmis stations to its successful interactive platform, with dozens signing up for Emmis Interactive's exclusive iTunes storefront technology and premium products.

Emmis Interactive, Inc., an award-winning global software and consulting company, provides local broadcasters and publishers with profitable, sustainable interactive businesses. Combining years of broadcast and publishing experience with cutting-edge technology and unparalleled service, Emmis Interactive empowers local media companies with a comprehensive digital strategy to maximize the value of their media brands. Services include interactive strategy for executive management, interactive sales training, content management consulting, proprietary technology platform and hosting services, custom web-site design and interactive product development.

Emmis Interactive Inc. is an Emmis Communications Company.  For more information about Emmis Interactive, visit emmisinteractive.com.

Certain statements included in this report or in the financial statements contained herein which are not statements of historical fact, including but not limited to those identified with the words "expect," "will" or "look" are intended to be, and are, by this Note, identified as "forward-looking statements," as defined in the Securities and Exchange Act of 1934, as amended.  Such statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future result, performance or achievement expressed or implied by such forward-looking statement. Emmis does not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise. 

DATASOURCE: Emmis Interactive, Inc.



CONTACT:  Chris Campbell, Director of Sales Marketing of Emmis

Interactive, [phone], 



Web site:  http://www.emmis.com/ 

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