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Get Your Rap on and 'Get on Da Mic' With Eidos
Go From Broke to Bling Reaching Hip Hop Stardom at This Year's Electronic
Entertainment Expo in Los Angeles, May 12-14, 2004
SAN FRANCISCO, May 7 /PRNewswire-FirstCall/ -- Eidos , one of the world's
leading publishers and developers of entertainment software, today announced it
has secured a co-publishing deal with Artificial Mind and Movement (A2M) for
the hip hop music video game Get On Da Mic. The game is currently in
development by A2M in partnership with Highway 1 Productions, Inc. (Hwy 1) in
addition to a second title, Get On Da Floor, an urban, hip hop-centric dance
title. Get On Da Mic will be released this fall, and Get On Da Floor will
follow shortly thereafter. Both games will be available for the major video
game systems.
"Get On Da Mic immerses players in the alluring world of becoming a hip hop
celebrity," said Paul Baldwin, Eidos North America's vice president of
marketing. "A2M has secured one of the most robust music soundtracks available
in any music game featuring over 40 tracks. The game also boasts a
non-confining freestyle mode allowing players to show off their lyrical skills
and pave their own paths to fame among their friends."
"A2M has found an ideal partner in Eidos, whose expertise in bringing
cutting-edge titles to market will truly benefit Get On Da Mic," said Remi
Racine, president and chief executive officer of A2M.
Get On Da Mic allows players to live the fantasy resulting from their rap
superstardom, embracing the famous excesses of the hip hop lifestyle. Gamers
must wow the crowds with their 'dope' rapping style as they go from the street,
play "da clubs," record at the studio, shoot the video, and ultimately perform
for thousands of fans in order to acquire the fantastic material wealth that
comes with unimaginable success. Powerful producers, shady agents, and
innumerable groupies line the road to fame.
"We are excited that A2M's remarkable grasp of hip-hop lifestyle and culture
has been perfectly matched with Eidos' impressive ability to deliver consumers
ground-breaking titles," said Michael Betti, co-founder of Hwy1 Productions.
Get On Da Mic will be showcased in the Eidos' booth at this year's Electronic
Entertainment Expo. Eidos will be located at booth #924 in the South Hall of
the Los Angeles Convention Center during the trade show, which runs May 12-14,
2004.
About Eidos
Eidos plc is one of the world's leading publishers and developers of
entertainment software with a diverse mix of titles for the PC, PlayStation(R)2
computer entertainment system, Nintendo GameCube(TM) and the Xbox(R) video game
system from Microsoft. For more information on Eidos and its products visit
http://www.eidos.com/.
About Artificial Mind and Movement
Artificial Mind and Movement (A2M) is Montreal's foremost independent video
game developer with over 150 employees. A2M has achieved high praise by
developing blockbuster licensed titles as well as its own original properties
for game consoles (PlayStation(R)2 computer entertainment system, Nintendo
GameCube(TM), Xbox(R) game system from Microsoft, GameBoy Advance(TM), and
PSP(R)). For more information, please go to http://www.a2m.com/.
About Hwy 1 Productions, Inc.
Hwy 1 Productions, Inc. is the interactive entertainment industry's premier
independent production company, specializing in design and management of
high-quality video game titles for publishers in the console and online gaming
market. More information on Hwy 1 Productions can be found at
http://www.hwy1productions.com/.
DATASOURCE: Eidos plc
CONTACT: Eidos Public Relations, North America, Michelle Seebach Curran,
or Kjell Vistad, or Denny Chiu, or Loretta Stevens, all of Eidos plc,
+1-415-547-1200, or
Web site: http://www.a2m.com/
Web site: http://www.hwy1productions.com/
Web site: http://www.eidos.com/