Eidos (NASDAQ:EIDSY)
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Eidos and Jeep(R) Brand Team Up for E3 Unveiling of Lara Croft
Tomb Raider: Legend and the New 2006 Jeep Commander
SAN FRANCISCO, May 17 /PRNewswire-FirstCall/ -- Classic, but cutting-edge.
Rugged, yet refined. Lara Croft and Jeep(R) -- two of the biggest names in
adventure -- are teaming up to show off their all-new look at the 2005
Electronic Entertainment Expo (E3) in Los Angeles, May 18-20.
Eidos (NASDAQ:EIDSY), one of the world's leading publishers and developers of
entertainment software, today announced that the 2006 Jeep Commander and Lara
Croft Tomb Raider: Legend -- the newest chapter in the Tomb Raider franchise --
will make a very special public appearance together at E3.
The 2006 Jeep Commander will be on display in the South Hall lobby of the Los
Angeles Convention Center during E3, tricked out with head-turning upgrades
like a video monitor providing the only public place to see Lara Croft Tomb
Raider: Legend in action at the show.
This pairing of adrenaline-seeking icons is a continuation of the relationship
with the Jeep brand that began with the feature film Tomb Raider: Cradle of
Life starring Oscar Award winner Angelina Jolie. This partnership was forged
through Eidos' Detroit-based strategic marketing agency, Eiko Media.
"Jeep brand and Lara Croft are highly complementary partners that, in many
ways, are cut from the same cloth," said Paul Baldwin, vice president of
marketing at Eidos. "At its core, this partnership offers a natural synergy
that we plan to fully explore as the marketing campaign for the title unfolds."
Lara Croft Tomb Raider: Legend and Jeep Commander share a common legacy, both
representing a new twist on thrill-seeking classic icons. The Jeep Commander
is the first Trail Rated(R), three-row, seven-passenger Jeep. The upright,
rugged Commander blends legendary off-road capability with on-road refinement
in an SUV designed with classic Jeep styling. Bumper-to-bumper technology
highlights include SmartBeam(TM) headlamps, independent front suspension, rain
sensitive windshield wipers, a navigation system and rear DVD. Commander will
be available in dealerships this fall.
Lara Croft Tomb Raider: Legend is grounded in Lara Croft's tomb raiding roots
and built to challenge even the most accomplished serial adventurer. The game
gives players new insight into the athletic, intelligent and entertaining
adventurer who won the hearts and minds of gamers worldwide.
"The Jeep Commander and Lara Croft Tomb Raider: Legend let consumers experience
these classic brands in exciting new ways," said Jeff Bell, vice president,
Jeep and Chrysler. "Our successful relationship with Tomb Raider: Cradle of
Life was the inspiration behind a renewed connection with the ultimate
thrill-seeker, Lara Croft."
Beyond E3, Eidos and Jeep plan to leverage the partnership with events and
campaigns throughout this year that complement both brands.
Lara Croft Tomb Raider: Legend is slated for a winter release on the
PlayStation(R)2 computer entertainment system, Windows PC and the Xbox(R) video
game system from Microsoft. More details are available at
http://www.tombraider.com/.
About Jeep
The Jeep brand is synonymous with freedom, adventure, mastery and authenticity.
It is a reputation earned during nearly 65 years of 4x4 leadership. The
launch this year of the Jeep Commander at the New York International Auto Show
represents continued strengthening and growth of the Jeep brand. Jeep Trail
Rated communicates the legendary Jeep capability that is designed into every
Jeep 4x4. As the brand's lineup expands, Jeep vehicles will continue to be
what they have always been -- the most capable.
About Eidos
Eidos plc is one of the world's leading publishers and developers of
entertainment software. Eidos develops and publishes a diverse mix of titles
for the PC, PlayStation(R)2 computer entertainment system, Nintendo
GameCube(TM) and the Xbox(R) video game system from Microsoft. For more
information on Eidos and its products visit http://www.eidos.com/
About Eiko Media
Eiko Media provides a wide range of new media agency services with a strong
focus on leveraging new technologies as marketing communications tools to
compliment traditional media. Their cadre of professional services include
pervasive product placement within video games, execution of wireless campaigns
via SMS, MMS and WAP technologies, and the development and execution of
promotions which leverage technology. For further information, visit
http://www.eikomedia.com/ .
NOTE: *"PlayStation" and the "PS" Family logo are registered trademarks of
Sony Computer Entertainment Inc.
*Xbox is a registered trademark of Microsoft Corporation in the United States
and/or other countries.
DATASOURCE: Eidos
CONTACT: Eidos, Inc (North America), Michelle Seebach Curran, Kjell
Vistad, or Loretta Stevens all of Eidos Inc., +1-415-547-1200, or
; or Suraya DaSante of Jeep Brand, +1-248-512-4889, or
; or Heather Hawkins of Double Forte, +1-415-863-4900, ext. 204,
or
Web site: http://www.eidos.com/