Eidos (NASDAQ:EIDSY)
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Eidos Unveils First Details of Lara Croft Tomb Raider: Legend
World's Best-Known Digital Entertainment Icon Gets Fresh Start From New Team,
New Look, New Adventure
SAN FRANCISCO, Calif., April 5 /PRNewswire-FirstCall/ -- Eidos (NASDAQ:EIDSY),
one of the world's leading publishers and developers of entertainment software,
today reveals the first details, including title, in-game character model and
brand direction, of the next adventure for video gaming's leading lady. Lara
Croft Tomb Raider: Legend is grounded in Lara Croft's tomb raiding roots and
built to challenge even the most accomplished serial adventurer.
"In setting the stage for the Tomb Raider franchise moving forward, we took
ourselves back to Lara's origins, asked ourselves the hard questions and
challenged ourselves to think differently," said Chip Blundell, vice president
of brand marketing, Eidos Inc. "Who is Lara Croft? What makes her tick? How
is she relevant today? Only by answering these questions could we ensure that
gamers get the experience they deserve with the character they love."
Eighteen months ago, Tomb Raider team members at Crystal Dynamics embarked on
their own quest to rediscover Lara Croft. During their soul-searching mission,
they unearthed past consumer surveys, conducted new research, re-read every
game review, listened to lots of passionate pleas and opinions from gamers and
re-played through every Tomb Raider product. From this introspection and
open-minded search for a fresh perspective, Tomb Raider: Legend was born.
As a result, Eidos is evolving the brand while building on the original values
of compelling character and suspense-filled adventure gameplay. Crystal
Dynamics has brought together the biggest and most diverse development team in
Tomb Raider history and recruited Lara Croft's original creator Toby Gard as
the lead character designer.
"Even before the first title launched, Lara Croft had to fight her way into the
Tomb Raider franchise, since at the time most game characters were muscle-bound
blokes," said Gard. "The Lara Croft character is resilient and totally
unstoppable. In Tomb Raider: Legend, we explore these core personality traits
and reveal the Lara Croft gamers have been waiting to see."
Tomb Raider: Legend revives the athletic, intelligent and entertaining
adventurer who won the hearts and minds of gamers worldwide. Lara comes alive
with intricately animated expressions, moves and abilities. An arsenal of
modern equipment, such as a magnetic grappling device, binoculars, frag
grenades, personal lighting device and communications equipment, allows gamers
to experience tomb raiding as never before.
Eidos and Crystal Dynamics shaped Lara's look and movements to be an inherent
extension of her skills, motivation and personality. Lara's character model
features natural structure, realistic textures, detailed facial features,
reactive eyes and fluid motion, all of which make her part of a living
environment.
New character animations and controls allow her to move through stunning
environments with grace and precision, while an understanding of the game's
original appeal reinvigorates the fundamental explore-and-solve adventure
experience.
Tomb Raider: Legend is slated for release on the PlayStation(R)2 computer
entertainment system, PC and the Xbox(R) video game system from Microsoft. More
details will be revealed on http://www.tombraider.com/ beginning April 12.
About Eidos
Eidos plc is one of the world's leading publishers and developers of
entertainment software. Eidos develops and publishes a diverse mix of titles
for the PC, PlayStation(R)2 computer entertainment system, Nintendo
GameCube(TM) and the Xbox(R) video game system from Microsoft. For more
information on Eidos and its products visit http://www.eidos.com/ .
NOTE: *"PlayStation" and the "PS" Family logo are registered trademarks of
Sony Computer Entertainment Inc.
*Xbox is a registered trademark of Microsoft Corporation in the United States
and/or other countries.
DATASOURCE: Eidos
CONTACT: Michelle Seebach Curran, or Kjell Vistad, or Loretta Stevens,
+1-415-547-1200, or , all for Eidos; or Heather Hawkins of Double
Forte, +1-415-863-4900, ext. 204, or , for Eidos
Web site: http://www.eidos.com/