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E-LOAN Improves ROI From Search Engine Marketing (SEM) Campaigns
With Efficient Frontier
Solution Enables E-LOAN to Gain an Advantage in the Highly Competitive Lending
Sector
MOUNTAIN VIEW, Calif., June 1 /PRNewswire/ -- Efficient Frontier, a leading
provider of search engine marketing (SEM) solutions, today announced that
E-LOAN(R) (NASDAQ:EELN), an online consumer direct lender, has implemented its
pioneering SEM strategies. The implementation of Efficient Frontier's SEM
strategies is designed to help E-LOAN outpace other lenders competing for
visibility and effectively manage E-LOAN's projected annual search marketing
spend of more than $15 million.
"I firmly believe that effective keyword search is highly dependent on powerful
analytics," said Imran Khan, Head of Online Marketing for E-LOAN. "Efficient
Frontier was the only solution offering the intellectual horsepower that we
required. Its Wall Street Analytics approach provides a better, more leveraged
ROI than rules-based approaches. With Efficient Frontier, we have a more robust
and scalable solution for managing our keyword search spend."
E-LOAN has developed a unique and powerful approach to search marketing by
treating search marketing campaigns as investments. E-LOAN currently is using
Efficient Frontier to manage campaigns across its three product offerings:
mortgage, home equity and auto loans. This combination of niche financial
services products and a highly regulated market makes search campaigns both
challenging and costly. With a limited number of choice keywords, competition
has driven up the bid prices. Using Efficient Frontier, E-LOAN has expanded
its search marketing campaigns to deliver on its online marketing objectives,
increasing SEM spend by over 20 times since its initial launch into search
marketing.
Efficient Frontier combines industry expertise with a sophisticated
optimization process based on advanced mathematical algorithms to determine the
most effective decisions that achieve business goals and significantly increase
the return on advertising spend. Keywords are managed by modeling the expected
return on all variations of keyword bids, and keyword level intelligence is
used to determine how and why individual keyword spend is increasing.
Additionally, Efficient Frontier's advanced forecasting system continually
integrates historical data into the bid management decision in order to
forecast spend results more accurately.
"Companies like E-LOAN are raising the bar for search engine marketing,
requiring increasingly greater analytics to drive business results," said Ellen
Siminoff, president and CEO, Efficient Frontier. "Efficient Frontier is focused
on removing the inefficiencies from the marketplace and enabling companies to
gain measurable results and increased revenue through search marketing."
About E-LOAN
E-LOAN(R) is an online consumer direct lender dedicated to providing borrowers
with a Radically Simple(SM) way to obtain mortgage, auto and home equity loans.
Since its launch in 1997, E-LOAN has drawn upon its pro consumer values to
improve the lending experience in revolutionary ways. By eliminating the
traditional incentive structure to charge consumers higher rates, giving
consumers free access to credit scores and getting rid of lender fees, E-LOAN
is providing a uniquely open, fair and honest loan process. Protecting
consumers' financial privacy is also a paramount concern, prompting E-LOAN to
implement industry leading privacy practices and advocate strong consumer
financial privacy protection laws. Consumers have recognized E-LOAN's
trustworthiness and respect for customers. An independent study conducted by
TRUSTe and The Ponemon Institute ranked E-LOAN as one of the top 20 most
trusted companies for privacy in America. E-LOAN was the highest ranked online
financial services company to make the top 20. In another independent study by
The Customer Respect Group, E-LOAN received the overall highest rating in the
Online Customer Respect Study of North America's largest financial services
firms. From inception through March 31, 2005, E-LOAN has originated and sold
over $25.4 billion in consumer loans. E-LOAN is publicly traded on the Nasdaq
National Market under the symbol EELN. To find out more about E-LOAN and its
products and services, logon to http://www.eloan.com/ or call 1-888-E-LOAN-22.
About Efficient Frontier
Efficient Frontier is a leading provider of search engine marketing (SEM)
solutions. Efficient Frontier's advanced decision optimization process models
the expected return on all variations of keyword bids and automatically selects
the optimal mix to create a reliable and consistent higher rate of return. With
Efficient Frontier, online marketers can maximize the effectiveness of millions
of keywords across all search engines based on their business objectives and
marketing budget. Today, Efficient Frontier manages more than $100 million in
annual PPC spend, counts 40 of the top 400 search advertisers as clients and
manages over 10 million keywords. Headquartered in Mountain View, Calif.,
Efficient Frontier is privately held with funding from Redpoint Ventures and
Cambrian Ventures. For more information, please visit the company's Web site at
http://www.efrontier.com/ or call (650) 567-1000.
Efficient Frontier is a trademark of Efficient Frontier, Inc. Any other marks
used in this document are trademarks or registered trademarks of the
manufacturers or marketers of the products with which the marks are associated.
For more information contact:
Michelle Schofield Tiffany Fox
Efficient Frontier E-LOAN
C: 510-410-1260 O: 925-847-6314
O: 650-567-1052
DATASOURCE: Efficient Frontier
CONTACT: Michelle Schofield of Efficient Frontier, +1-510-410-1260, or
; or Tiffany Fox of E-LOAN, +1-925-847-6314, or
Web site: http://www.eloan.com/
Web site: http://www.efrontier.com/