Oakridge Centre Adds Joe’s®, A Canadian First

Fashion-forward Vancouverites to soon have access to Joe’s Jeans and designer denim, apparel and accessories at new Oakridge Centre location opening November 2013

Today, Joe’s Jeans Inc. (NASDAQ:JOEZ) in conjunction with Curiologie Development Ltd. announced the grand opening of the first Joe’s® retail boutique in Canada. Located in the Oakridge Centre in Vancouver, B.C., the flagship Canadian location will feature the brand’s signature designer denim line, as well as all the latest lifestyle pieces and accessories for men, women and children. The boutique is the thirty-fifth location for Joe’s® and is set to open to the public on November 2, 2013.

“Vancouver is a leading international shopping destination for the North American West Coast,” Marc Crossman, President and CEO of Joe’s®, stated. “We are excited to bring our retail boutique to the Canadian market and to provide access to our brand’s full line of designer denim, apparel and accessories in Canada.”

Vancouver-based Curiologie Development will be working with Joe’s® in conjunction with the operation of the store. “Joe’s® is an iconic brand and it is exhilarating to help this brand navigate and identify Canada’s premier retail locations to open boutiques,” states Brian Curin, founder and CEO of Curiologie Development Ltd.

The all-new 1,500 square-foot Joe’s® boutique in Oakridge Centre will showcase the brand’s signature modern, all-white interior juxtaposed against crystal chandeliers and vintage furniture pieces handpicked by Founder and Creative Director, Joe Dahan.

The Vancouver location will feature denim and lifestyle collections for men, women and children, along with footwear, jewelry and exclusive handbags made in California. Among the notable Fall 2013 styles are the brand’s new “Tailored by Joe’s” Denim Suit Collection for women featuring tailored jackets and ankle trousers, as well as the new “The Black That Never Fades” Collection featuring a innovative new fabric and wash. Every style in this collection will not fade from its original black shade on day one, regardless of how many times it is washed.

Joe’s® currently has 35 retail locations across the U.S. and Canada including major metropolitan cities such as New York City, Los Angeles, Miami, Chicago, Atlanta, San Francisco and Vancouver, with plans for continued expansion.

Joe’s Vancouver Grand OpeningOakridge Centre#201-650 W. 41st AveVancouver, BC V5Z 2M9

About Joe’s Jeans Inc.

Joe’s® is a casual chic lifestyle brand known for modernized, timeless styles from premium denim and collection pieces to contemporary accessories and footwear.

With over a decade in fashion, Joe's® has remained true to their DNA throughout their expansion, embracing fashion innovation in the creation of a full faceted line for Men, Women and Kids. Joe’s® is available coast to coast in the USA and internationally throughout Europe, Asia, Canada and Latin America.

Website: joesjeans.com // Facebook: facebook.com/joesjeans //Twitter: @joesjeans // Instagram: @joesjeans

This release contains forward-looking statements within the meaning of the safe harbor provision of the Private Securities Litigation Reform Act of 1995, as amended. The matters discussed in this document involved estimates, projections, goals, forecasts, assumptions, risks and uncertainties that could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements. All statements in this news release that are not purely historical facts are forward-looking statements, including statements containing the words “intend,” “believe,” “estimate,” “project,” “expect” or similar expressions. Any forward-looking statement inherently involves risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to: the risk that the Company will be unsuccessful in gauging fashion trends and changing customer preferences; continued acceptance of the Company’s brands in the marketplace; successful implementation of any growth or strategic plans; the highly competitive nature of the Company’s business in the United States and internationally and its dependence on consumer spending patterns, which are influenced by numerous other factors; the Company’s ability to respond to the business environment and fashion trends; possible oversupply of denim in the marketplace; and other risks. The Company discusses certain of these factors more fully in its additional filings with the SEC, including its last annual report on Form 10-K and quarterly report on Form 10-Q filed with the SEC, and this release should be read in conjunction with those reports, together with all of the Company’s other filings, made with the SEC through the date of this release. The Company urges you to consider all of these risks, uncertainties and other factors carefully in evaluating the forward-looking statements contained in this release.

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For more information, Canadian Press:Duo PR for Joe’s/Curiologie Development, Ltd.Carly Bonora, [e-mail] more information, US Press:Paul Wilmot Communications for Joe’sJulia Cushman, [e-mail] more information, investor relations:Hamish Sandhu, 323-837-3700 x 304