Joe's(R) Opens Its Sixth Retail Store in San Marcos, Texas

  Joe's Jeans Inc. (NASDAQ: JOEZ) today
announced the opening of its sixth branded retail store at the Prime
Outlets in San Marcos, Texas, which is one of the top outlet centers in the
country.

Marc Crossman, President and CEO, stated: "Our retail division has been performing well as evidenced by a 176% same store sales increase on Black Friday. In addition, we continue to see a very positive same store sales trend throughout December. We look forward to building upon this success in 2010 as we plan significant growth for our retail division with the opening of new stores in locations throughout the country."

About Joe's Jeans Inc.

Joe's Jeans Inc. designs, produces and sells apparel and apparel-related products to the retail and premium markets under the Joe's® brand and related trademarks. More information is available at the company website at www.joesjeans.com.

Statements in this news release which are not purely historical facts are forward-looking statements, including statements containing the words "intend," "believe," "estimate," "project," "plan," "expect" or similar expressions. Forward-looking statements in this press release include, without limitation, its expectations regarding same store sales, its plan to open additional retail stores and any effect that such an opening may have on the Company's future financial performance. These statements are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are based upon information available to Joe's Jeans Inc. on the date of this release. Any forward-looking statement inherently involves risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to: uncertainty regarding the effect or outcome of the Company's retail strategy for fiscal 2008, including but not limited to the opening of a retail store in the Union Square shopping district in San Francisco, California; the uncertainty of securing additional retail locations; unforeseen costs associated with ramping up the Company's retail infrastructure; expectations in the retail marketplace for the Joe's® brand; and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. Readers are cautioned not to place undue reliance on forward-looking statements.

Contact: Joe's Jeans Inc. Hamish Sandhu 323-837-3700