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Performics Unveils New Data Feed Optimization Technology
Introducing Data Feed Marketing, Powered by FeedLab(SM)
NEW YORK, March 1 /PRNewswire-FirstCall/ -- Performics(R), the performance
marketing division of DoubleClick (NASDAQ:DCLK), today introduced FeedLab(SM)
at the Search Engine Strategies Conference & Expo (SES) in New York. FeedLab,
Performics' newest data feed management technology, is a flexible, intelligent
software platform developed by Performics to automate and optimize data feed
marketing. The FeedLab technology will help power more than 100 current
Performics data feed clients and will offer online advertisers an opportunity
to leverage online distribution, improve reach and ranking, and drive sales
through search, shopping comparison and affiliate Web sites.
"Data feed marketing is an increasingly critical advertising opportunity. As
the only leading provider of affiliate and search marketing services and
technologies, Performics recognized the need for enhanced technology to realize
the power of data feed marketing," said Stuart Frankel, senior vice president
of DoubleClick and general manager of Performics. "FeedLab is the result of
proprietary insight, more than 5 years of experience managing and optimizing
data feeds for marketers, and unparalleled access to performance data across a
variety of publishers."
Performics developed FeedLab to automate cross functional processes and scale
data feed marketing programs. The FeedLab technology focuses on distribution,
data feed enablement, optimization and logistics to fully automate and improve
data feed delivery and performance for clients. The FeedLab technology is used
by Performics' data feed management team to acquire, segment, transform and
produce customized data feeds.
Performics has long-standing relationships with search engines and publishers
that can utilize an advertiser's data feed. For example, data feeds drive
Overture SMX and Google's AdAutomator, enabling advertisers to better enhance
results, content and copy. FeedLab not only scales the delivery and
optimization of data feeds, but the technology integrates input from "paid
search" results, search queries and third-party information to improve the
relevancy of the data feed and enhance an advertiser's results.
In addition to search feeds, FeedLab also manages an advertiser's data feed
with comparison shopping engines, Web publishers and participants in the
Performics affiliate network. There are currently more than 100 online
publishers utilizing client data feeds through Performics. "New data feed
distribution opportunities are unfolding every day, and each publisher has
different criteria and opportunities for optimization," added Frankel.
"Advertisers need a scaleable solution for data feed marketing, and FeedLab
delivers high performing feeds. FeedLab improves time-to-market for a new
advertiser/publisher data feed exchange from weeks to days."
As the only leader in both affiliate and search engine marketing, Performics is
uniquely positioned to maximize the value of any advertiser's data feed.
For a demonstration of the power of FeedLab, please stop by booth# 1016 at SES.
About DoubleClick Inc.
DoubleClick is the leading provider of solutions for advertising agencies,
marketers and web publishers to plan, execute and analyze their marketing
programs. DoubleClick's marketing solutions -- online advertising, search
engine marketing, affiliate marketing, email marketing, database marketing,
data management and marketing resource management -- help clients yield the
highest return on their marketing dollar. DoubleClick Inc. has global
headquarters in New York City and maintains 22 offices around the world.
Contact:
Jenny Connorton
DoubleClick Inc.
(212) 381-5183
DATASOURCE: DoubleClick Inc.
CONTACT: Jenny Connorton of DoubleClick Inc., +1-212-381-5183,
Web site: http://www.doubleclick.com/
http://www.performics.com/