DoubleClick Signs Friendster for Online Ad Management

DoubleClick Signs Friendster for Online Ad Management 


NEW YORK, Jan. 19  /PRNewswire-FirstCall/ -- DoubleClick Inc. (NASDAQ:DCLK),
the leading provider of marketing solutions for advertisers, direct marketers
and web publishers, today announced it has signed Friendster, a leading social
networking site, as a high-volume DART for Publishers (DFP) client.

DFP is a hosted, advertising serving and management solution that helps web
publishers efficiently manage, serve and report on online ads to monetize their
content and increase revenues.

"Friendster enjoys significant traffic from 13 million members and therefore a
high demand for advertising. DoubleClick's DART for Publishers solution is
regarded as the most robust and scalable solution available to meet our growing
needs," said Charlie Barrett, Vice President of Sales, Friendster. "In
particular, we're already impressed with DoubleClick's extremely easy
implementation process thanks to a knowledgeable and responsive account team."

"Savvy web publishers choose DoubleClick's DFP solution for its world-class
service, and ability to grow in conjunction with their business," said Doug
Knopper, Senior Vice President, Ad Management, DoubleClick. "Friendster's
high-volume inventory made DFP the logical choice to manage its demand."

The DART for Publishers service is part of DoubleClick's DART ad management
suite, which, along with DART for Advertisers, DART Enterprise ad serving
software, the MediaVisor media planning tool and DART Motif, the company's rich
media solution, provides comprehensive marketing solutions for approximately
1,000 clients worldwide.

  To learn more about DART for Publishers, visit http://www.doubleclick.net/.

  About DoubleClick Inc.


DoubleClick is the leading provider of solutions for advertising agencies,
marketers and web publishers to plan, execute and analyze their marketing
programs. DoubleClick's marketing solutions -- online advertising, search
engine marketing, affiliate marketing, email marketing, database marketing,
data management and marketing resource management -- help clients yield the
highest return on their marketing dollar. In addition, the company's marketing
analytics tools help clients measure performance within and across channels.
DoubleClick Inc. has global headquarters in New York City and maintains 23
offices around the world.

   Media Contact:
   Jenny Connorton
   DoubleClick Inc.
   212.381.5183
   

DATASOURCE: DoubleClick Inc.



CONTACT:  Jenny Connorton, of DoubleClick Inc., [phone],





Web site:  http://www.doubleclick.com/ 

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