DoubleClick Launches Abacus Canada

DoubleClick Launches Abacus Canada
- Teams with Canada Post Borderfree to Aid in Fulfillment - 


NEW YORK, May 24  /PRNewswire-FirstCall/ -- DoubleClick Inc. (NASDAQ:DCLK), the
leading provider of solutions for marketers, advertising agencies and web
publishers, today announced the launch of Abacus Canada at the Direct Marketing
Association's Annual Catalog Conference in Orlando, Florida.  Canada is the
eighth country in which DoubleClick has established Abacus Alliance operations.

Abacus Canada has formed an alliance with Canada Post Borderfree to assist U.S.
mailers with order fulfillment, currency conversion and customer support.
Combining the expertise and experience of Abacus and Canada Post Borderfree
creates a unique opportunity for U.S. mailers to target and service customers
within the $26.2 billion Canadian direct-mail market.

Over twenty leading U.S. mailers, including many well-known brands such as
Restoration Hardware and Ross Simons, have already joined the Abacus Canada
Alliance.

For Canadian mailers, the Abacus Alliance introduces the power of transactional
cooperative data to the lucrative and growing Canadian direct mail market. 
Using Abacus' industry-leading solutions, Canadian businesses can now create
direct mail order campaigns that deliver greater returns. Abacus Acquisition
Solutions enable members to find qualified mail order responsive prospects
beyond their own house file while Abacus Retention Solutions help marketers to
increase profits from their customer database.

Direct marketing organizations who become members of the Abacus Alliance stand
to gain a deeper understanding of consumer's purchasing behavior through the
pooling and analysis of transactional information from the whole membership
base.  By accessing data from a single cooperative database, members can build
a profile on an individual's recent buying behavior across different Abacus
Alliance member companies.  This unique insight allows them to improve direct
mail targeting customer segmentation and return on investment in direct
marketing campaigns.

"A key goal for Canada Post Borderfree is to help U.S. merchants
'internationalize' their web and catalog businesses to compete effectively in
the Canadian market," said Patrick Bartlett, president of Canada Post
Borderfree.  "By combining our expertise with Abacus' proven cooperative data
concept, we are set to truly revolutionize the direct mail industry in Canada."

"The Abacus Alliance concept has been proven in several countries and
continents around the world," said John Spencer, Managing Director of Abacus
Canada.  "We are in a great position in the Canadian market to bring the power
of transactional data to Canadian mailers to help them optimize their current
mailings, in addition to providing targeted access to U.S. mailers to the
Canadian direct mail market."

Globally, there are now over 2,400 members across eight countries in the Abacus
Alliances.  For further information on the Abacus Canada Alliance, visit
http://www.abacuscanada.ca/.

About DoubleClick Inc.

DoubleClick is the leading provider of solutions for marketers, advertising
agencies and web publishers to plan, execute and analyze their marketing
programs.  DoubleClick's online advertising, email marketing and database
marketing solutions help clients yield the highest return on their marketing
dollar.  In addition, the company's marketing analytics solutions help clients
measure performance within and across channels.  DoubleClick Inc. has global
headquarters in New York City and maintains 22 offices around the world.

About Canada Post Borderfree

Based in Toronto, Ontario, Canada Post Borderfree is a strategic partner in
market expansion, offering expert solutions that enable multi-channel retailers
to replicate their domestic consumer shopping experience, enter new markets
seamlessly, and achieve business growth.  The catalyst to success in market
expansion hinges on an alchemy of intuitive marketing, simple but scaleable
technology and proven logistics. Canada Post Borderfree partners feel confident
that their relationship is backed by the credibility and network of Canada Post
Corporation.   With proven technology and unparalleled market intelligence,
Canada Post Borderfree has helped leading US retailers, such as LL Bean,
Brookstone, Lands' End, Puma, and Sephora, achieve success in new markets since
1999.  Visit http://www.borderfree.com/ for more information.

  Contact:  Dave Frankland
            DoubleClick
            [phone]
            

DATASOURCE: DoubleClick Inc.



CONTACT:  Dave Frankland of DoubleClick, [phone],

 



Web site:  http://www.doubleclick.com/

http://www.borderfree.com/ 

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