Doubleclick (NASDAQ:DCLK)
Historical Stock Chart
From Jun 2019 to Jun 2024
DoubleClick Enhances Abacus B2C Alliance for Retailers
- New Initiatives Include the Launch of RetailResponse, Designed to Provide
Better Direct Marketing Results for Retailers -
NEW YORK, Jan. 18 /PRNewswire-FirstCall/ -- DoubleClick Inc. (NASDAQ:DCLK),
the leading provider of solutions for marketers, advertising agencies and web
publishers, today announced several enhancements to its Abacus B2C Alliance,
including the creation of a group within Abacus that will specifically focus on
the needs of store-based retailers, and the launch of RetailResponse, which
allows retail direct marketers to better target potential buyers within
geographic areas such as store trading areas.
RetailResponse, a new product developed specifically for retail members of the
Abacus B2C Alliance, improves the results of high-volume mailings by isolating
historical retail buyers within a geographic area, and as such allows retailers
to refine the focus for each mailing providing them with maximum reach at lower
costs, with the potential for higher response rates than through traditional
compiled or residential lists.
In addition to launching RetailResponse, DoubleClick has enhanced the Abacus
B2C Alliance to better use purchase data across channels such as stores,
websites and call-centers. With marketers increasingly focusing on
multi-channel shoppers, these enhancements will allow them to better understand
their customer base and better identify lucrative buyers, not only in their
trade areas, but also across their call-center and web channels. Furthermore,
retailers can employ cross-channel purchase data to drive traffic from their
website and direct mailings to their stores, and vice versa.
The Abacus Alliance contains more than 100 traditional retailers and many of
the top-100 specialty retailers. Companies such as Pottery Barn leverage the
Abacus Alliance to support both their prospecting and retention initiatives.
"We look to Abacus not only to help us find new retail customers, but also to
maximize retail sales from older portions of our customer database that our
modeling couldn't identify as a household to mail," said Cindy Van Horne,
Director of Direct Marketing at Pottery Barn. "Today's announcement is further
demonstration of Abacus' continued focus on the needs of companies such as
ours."
"While the Abacus Alliance has been focused on the needs of catalog and
specialty retailers for over a decade, today's announcement demonstrates our
commitment to delivering world class products that can truly change the rules
of the game for brick-and mortar retailers," said Steve Tinlin, Senior Vice
President at Abacus, a division of DoubleClick. "Our unique combination of
comprehensive purchase data, proprietary modeling techniques and location-
based targeting enables retailers to leverage the power of purchase data to
improve their direct marketing response rates and sales-per-piece."
About DoubleClick Inc.
DoubleClick is the leading provider of solutions for marketers, advertising
agencies and web publishers to plan, execute and analyze their marketing
programs. DoubleClick's online advertising, email marketing and database
marketing solutions help clients yield the highest return on their marketing
dollar. In addition, the company's marketing analytics solutions help clients
measure performance within and across channels. DoubleClick Inc. has global
headquarters in New York City and maintains 22 offices around the world.
CONTACT:
Dave Frankland
DoubleClick
212.381.5629
DATASOURCE: DoubleClick Inc.
CONTACT: Dave Frankland of DoubleClick, +1-212-381-5629,
Web site: http://www.doubleclick.com/