Doubleclick (NASDAQ:DCLK)
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DoubleClick Announces Thirty-Three Ad Management Renewals Year to
Date
-- Renewals include eDiets(R), Foote, Cone & Belding; Media Contacts and Moxie
Interactive; Applied Biosystems and WhiteFence Among New Clients -
NEW YORK, April 5 /PRNewswire-FirstCall/ -- DoubleClick Inc. (NASDAQ:DCLK),
the leading provider of marketing tools for advertising agencies, marketers and
web publishers, today announced it has renewed ad management contracts with
BabyCenter, eDiets, Foote, Cone & Belding; ING DIRECT Canada, Martha Stewart
Living Omnimedia, Media Contacts, Moxie Interactive and WeddingChannel.com.
Overall, DoubleClick announced 33 ad management renewals in 2005 year-to-date.
In addition, DoubleClick signed on Applied Biosystems and WhiteFence as new
DART(R) clients.
"We are renewing our relationship with DoubleClick because of the company's
high level of account service and DART's scalable infrastructure and reliable
performance that continues to serve our clients extremely well," said Joel
Lunenfeld, VP Media Services, Moxie Interactive.
BabyCenter, eDiets and WeddingChannel.com each renewed their contracts for DART
for Publishers (DFP), a hosted, advertising serving and management solution
that helps web publishers efficiently manage, serve and report on online ads to
monetize their content and increase revenues. Martha Stewart Living Omnimedia
renewed its contract for DART Enterprise, an in-house, licensed software
solution for targeting, serving and reporting ads delivered online.
Applied Biosystems and WhiteFence signed on for DART for Advertisers (DFA), a
hosted, web-based ad management and serving application for targeting, serving
and analyzing online campaigns. eDiets, Foote, Cone & Belding, ING DIRECT
Canada, Media Contacts and Moxie Interactive each renewed their DFA contracts.
"eDiets has been a client of both DART for Publishers and DART for Advertisers
for some time now, and we've been very pleased with the value proposition,"
said Allen Silkin, Director of Business Analysis, eDiets.com. "With the volume
of advertising eDiets.com supports on our site, as well as our own advertising
around the web, we need the most scalable solution available, which is why we
choose DART."
"Media Contacts has significantly invested in proprietary global technologies
to offer the same level of service across its clients in US, Europe, Latin
America and Asia. Media Contacts data centers support this goal, but we could
not do so without the help of DoubleClick ad serving platform and other
DoubleClick technologies, that have consistently demonstrated to be the most
reliable solutions on a worldwide basis, as well as providing the best global
and local support," said Ignasi Biosca, Chief Operating Officer, Media Contacts
Global.
"DoubleClick's industry-leading, scalable and robust capabilities in ad
trafficking, delivery and reporting translate into a very loyal client base of
the Web's premiere properties," said Doug Knopper, Senior Vice President and
General Manager, Ad Management, DoubleClick. "We've added a record number of
enhancements to our DART products in the past year, and we believe that
contributed to our high customer satisfaction."
For more information about DoubleClick's ad management products, please visit
http://www.doubleclick.com/.
About DoubleClick Inc.
DoubleClick is the leading provider of solutions for advertising agencies,
marketers and web publishers to plan, execute and analyze their marketing
programs. DoubleClick's marketing solutions -- online advertising, search
engine marketing, affiliate marketing, email marketing, database marketing,
data management and marketing resource management -- help clients yield the
highest return on their marketing dollar. In addition, the company's marketing
analytics tools help clients measure performance within and across channels.
DoubleClick Inc. has global headquarters in New York City and maintains 22
offices around the world.
Contact:
Jenny Connorton
DoubleClick Inc.
(212) 381-5183
DATASOURCE: DoubleClick Inc.
CONTACT: Jenny Connorton, DoubleClick Inc., +1-212-381-5183,
Web site: http://www.doubleclick.com/