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DoubleClick Announces Strong Adoption of DART Motif Rich Media
Solution in Last Six Months
- 44 New Clients Sign for DART Motif including Beyond Interactive and Moxie
Interactive; Carat Digital UK Executes Ten Renault Campaigns -
NEW YORK, March 2 /PRNewswire-FirstCall/ -- DoubleClick Inc. (NASDAQ:DCLK),
the leading provider of solutions for advertising agencies, marketers and web
publishers, today announced that in the last six months DoubleClick added 44
customers to DART Motif(SM), the company's solution for creating, trafficking,
deploying and reporting on rich media ads. These included Beyond Interactive,
FOX's American Idol.com, I-Level, ING DIRECT Canada, Moxie Interactive,
Nurun/Ant Farm Interactive, Saatchi & Saatchi LA and Zenith Media. These
clients join a growing list of clients using DART Motif including GSD&M,
Starcom and Carat Digital UK, which recently executed a series of successful
campaigns for Renault Laguna, Renault L&K, Renault Modus and Renault Megane
with DART Motif.
Created by integrating Macromedia Flash MX 2004 with DART ad management
solutions, DART Motif enables users to simplify and save time at every step of
the rich media process. DART Motif is used by ad agencies and marketers and
accepted by a growing list of publishers, including both AOL and MSN, which
have each certified DART Motif for their advertisers' rich media campaigns.
"For many of our clients, we leverage rich media to create impactful campaigns
on the Web, and they demand the most innovative, streamlined solutions for
creation, delivery and reporting," said Vardaan Vasisht, Director of Data
Solutions, Beyond Interactive. "We are pleased to offer our clients
DoubleClick's DART Motif solution to help them reach their goals more
creatively, efficiently and effectively."
"Carat Digital UK has had great success executing many recent Renault campaigns
with DART Motif," said Mark Syal, Associate Director, Carat Digital UK. "The
campaigns experienced strong conversions and we were able to provide
sophisticated reporting to the client, thanks to the additional functionality
of the Motif solution."
A unique aspect of the DART Motif solution is its exclusive measurement
package, Audience Interaction Metrics. This reporting system can gather more
than 30 unique user interactions including ad exposure time, ad interaction
time, whether a rich media ad fully delivered, multiple clicks, load movies,
and custom-timed events.
"Rich media usage has steadily increased over the past year and is now an
integral part of many marketers' online advertising strategies," said Doug
Knopper, Senior Vice President and General Manager, Ad Management, DoubleClick.
"Clients of DART Motif are pleased with the intelligent and flexible workflow
solution that supports the creative process and provides the deepest reporting
available. We're pleased to be working with so many of the best brands in
interactive marketing for their rich media campaigns."
For more information about DART Motif, please visit
http://www.doubleclick.net/.
About DoubleClick Inc.
DoubleClick is the leading provider of solutions for advertising agencies,
marketers and web publishers to plan, execute and analyze their marketing
programs. DoubleClick's marketing solutions -- online advertising, search
engine marketing, affiliate marketing, email marketing, database marketing,
data management and marketing resource management -- help clients yield the
highest return on their marketing dollar. In addition, the company's marketing
analytics tools help clients measure performance within and across channels.
DoubleClick Inc. has global headquarters in New York City and maintains 22
offices around the world.
Contact:
Jenny Connorton
(212) 381-5183
DATASOURCE: DoubleClick Inc.
CONTACT: Jenny Connorton of DoubleClick Inc., +1-212-381-5183,
Web site: http://www.doubleclick.com/