Coldwater Creek Announces Executive Appointment

Jerome Jessup Named Executive Vice President, Creative Director


SANDPOINT, Idaho, July 23  /PRNewswire-FirstCall/ -- Coldwater Creek (NASDAQ:CWTR) today announced that effective August 3, 2009, Jerome Jessup will be joining the company as Executive Vice President, Creative Director, reporting directly to Daniel Griesemer, President and Chief Executive Officer of Coldwater Creek Inc.  In this newly created role, Mr. Jessup will have functional responsibility for brand management, creative services and visual merchandising.

"We are pleased to welcome Jerome to the Coldwater Creek organization," said Daniel Griesemer, President and Chief Executive Officer of Coldwater Creek. "Over the past year we have implemented several key strategic initiatives to improve our business, and we are confident that now is the time to invest in further developing our capabilities. We believe that Jerome will be a great addition to our management team and that his extensive retail experience and creative skills will enable us to further strengthen our brand. Georgia Shonk-Simmons' exceptional talents and merchandising expertise, combined with Jerome's insight and direction on the creative and visual aspects of the brand, create a powerful combination that will significantly elevate our assortment and customer experience."

Mr. Jessup is an experienced retail veteran, having spent the last four years running his own fashion collection and consulting practice.  Prior to that, he was the senior executive vice president of design and merchandising for Ann Taylor.  Mr. Jessup also spent ten years with Gap Inc., leading the design and product development functions for Banana Republic as well as for Gap, GapKids, babyGap and GapBody divisions.  He started his career as a designer working with brands like Liz Claiborne and Perry Ellis International.

ABOUT COLDWATER CREEK

Founded in 1984, and headquartered in Sandpoint, Idaho, Coldwater Creek is a leading specialty retailer of women's apparel, gifts, jewelry, and accessories. The company sells its merchandise through premium retail stores across the country, online at coldwatercreek.com and through its catalogs.

  Contact:
     Lyn Walther, Divisional Vice President, Investor Relations
     Phone: [phone]
     Web site: http://www.coldwatercreek.com/

DATASOURCE: Coldwater Creek



CONTACT:  Lyn Walther, Divisional Vice President, Investor Relations, of

Coldwater Creek, [phone]



Web Site:  http://www.coldwatercreek.com/ 

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