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Name | Symbol | Market | Type |
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Creative Realities Inc | NASDAQ:CREXW | NASDAQ | Equity Warrant |
Price Change | % Change | Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Traded | Last Trade | |
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0.00 | 0.00% | 0.0043 | 0.0043 | 0.0399 | 0 | 01:00:00 |
Conducted in September 2023 by the third-party platform Pollfish, the results further shed light on how digital signage, menu layout and order experiences impact consumer preferences.
Key findings include:
“The American appetite is shaped by a unique demand for convenience, comfort and predictability,” said Beth Warren, Creative Realities’ senior vice president of marketing. “Quick service restaurants and drive-thrus play an integral role in our daily lives. Despite most of us being extremely online the majority of the time, the physical experience of going out and getting a fast, quality meal remains both a novelty and a staple for American diners. Restaurants are wise to honor the habits and preferences of diners, but it’s smart business to trust that people are open to trying something new if it’s presented in a way that appeals to them.”
Additional insights showed that in-store promotional signage tends to have a greater impact on changing ordering behavior than social media or word-of-mouth. Furthermore, the design and layout of the menu itself can play a crucial role in either encouraging or dissuading specific ordering choices.
“A well-designed menu in the quick service restaurant (QSR) industry holds unparalleled power to influence diner behaviors,” states Warren. “The strategic use of digital signage in crafting visually appealing, informative, and dynamic menus can guide customers towards specific choices, enhance order efficiency, and boost sales. In a world where time is of the essence and options abound, QSRs are poised to maintain a significant role in the American approach to dining and convenience.”
To view the full report and for more detailed insights, visit the Creative Realities 2023 Survey – Menu Mastery: Unveiling American Ordering Habits.
About Creative Realities, Inc.Creative Realities helps clients use the latest omnichannel technologies to inspire better customer experiences. CRI designs, develops and deploys consumer experiences for high-end enterprise-level networks, and is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to automotive, advertising networks, apparel & accessories, convenience stores, food service/QSR, gaming, theater, and stadium venues. The company has operations across North America with active installations in more than 10 countries.
Contacts
Media InquiriesChristina Daviescdavies@ideagrove.com
Investor Relationsir@cri.com
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