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Name | Symbol | Market | Type |
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Creative Realities Inc | NASDAQ:CREXW | NASDAQ | Equity Warrant |
Price Change | % Change | Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Traded | Last Trade | |
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0.00 | 0.00% | 0.0043 | 0.0043 | 0.0399 | 0 | 01:00:00 |
The nationwide survey revealed that Gen Z, the demographic born between 1997 and 2012, is the most likely to seek technology-enabled, self-service solutions compared to consumers of other demographics. As the first social generation to have grown up with access to the Internet and portable digital technology from a young age, they are significantly less demanding of the “traditional” shopper experience — especially compared to their parents (Gen X) and grandparents (Boomers).
Reaching out to 1,000 U.S. adults via third-party survey platform Pollfish, Creative Realities conducted a comprehensive survey regarding the impact of technology on the contemporary shopping experience. The objective was to gain a deeper understanding of how U.S. consumers prefer experiences across several categories, and to explore if sentiment would shift depending on age, shopping intentions, and industry.
Key findings from the survey include:
“U.S. shoppers, spanning across all age groups, embrace the integration of technology in their consumer journey. They aspire to encounter a shopping experience that aligns with their notion of exceptional service," said Beth Warren, Creative Realities’ senior vice president of marketing. "Ultimately, the crucial aspect lies in the fact that we see a trend of consumers actively seeking technology to enhance their shopping experience, elevating convenience and personalization. By incorporating technology into the shopping experience today, companies can establish distinctive selling points that captivate the expanding consumer base anticipating technology-driven shopping experiences."
Click here to read the full 2023 Creative Realities Shopper Survey.
About Creative Realities, Inc.Creative Realities helps clients use the latest omnichannel technologies to inspire better customer experiences. CRI designs, develops, and deploys consumer experiences for high-end enterprise-level networks, and is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to automotive, advertising networks, apparel & accessories, convenience stores, food service/QSR, gaming, theater, and stadium venues. The company has operations across North America with active installations in more than 10 countries.
Media ContactChristina Daviescdavies@ideagrove.com
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