CMGE Made Strategic Partnership With GREE to Co-Develop and Publish the First Official Mobile Game on Naruto in China

China Mobile Games and Entertainment Group Limited ("CMGE" or the "Company") (Nasdaq:CMGE), the largest publisher and a leading developer of mobile games in China, today announced that it has made exclusive strategic partnership with GREE, a famous Japanese social networking platform company, to co-develop the first official mobile game on Naruto in China. CMGE also has the rights to publish the game and combat piracy in China.

Naruto is a masterpiece of Japanese cartoonist Masashi Kishimoto and serialized on < Weekly Shonen Jump > from 1999. It has been translated into various languages and released in more than 30 overseas countries. Cumulative circulation of the original comic has reached more than 200 million globally. Its animation has been played in a number of countries and regions, with a high and world-class popularity.

"We are delighted to cooperate with GREE to co-develop and publish the official mobile game on Naruto in China. GREE, together with Shueisha Inc, TV Tokyo Corporation and Studio Pierrot, as the production committee (IP owner), recognize and trust the R&D and publishing capability of CMGE. We really appreciate that," said Xiao Jian, CEO of CMGE. "CMGE has been working diligently to provide great mobile games to extensive players. In our joint effort with GREE, we believe the official mobile game on Naruto will be launched in the fourth quarter this year. Warm-up activities will be started soon. Besides, we will start to clean up the pirated market in the meanwhile."

About CMGE

CMGE is the largest publisher and a leading developer of mobile games in China with integrated capabilities across the mobile game value chain. Its fully integrated capabilities include the development, licensing, publishing, distribution and operation of mobile games, primarily in China. Its social games are mainly developed for Android and iOS-based smartphones. CMGE's extensive distribution network includes its proprietary Game Center application, handset pre-installations, application stores and web platforms and mobile network operators. The offices are in Guangzhou, Shenzhen, Beijing, Chengdu, Shanghai and Hong Kong. The Company's stock is traded on NASDAQ under the symbol CMGE. For more corporate and product information, please visit CMGE's website at http://www.cmge.com.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. CMGE may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about CMGE's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: CMGE's growth strategies as well as business plans; its future development, results of operations and financial condition; its ability to continue to develop new and attractive products and services; its ability to continue to develop new technologies or upgrade its existing technologies; its ability to attract and retain users and customers and further enhance its brand recognition; the expected growth of and trends in the mobile game industry in China; PRC governmental policies and regulations relating to the mobile game industry in China; and competition in the mobile game industry. Further information regarding these and other risks is included in CMGE's annual report on Form 20-F for the year ended December 31, 2013 and other documents filed with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and CMGE undertakes no duty to update such information, except as required under applicable law.

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