Multiple Sclerosis Society of Canada Uses Pivotal CRM from CDC Software to Reduce Expenses, Improve Brand Awareness and Grow Rev

  
    
  
  
    
      CDC Software, a wholly-owned subsidiary of CDC Corporation and a 
      provider of industry-specific enterprise software and services, 
      announced today that the Multiple Sclerosis Society of Canada (MS 
      Society) has reported record-breaking revenues and cost savings since 
      the implementation of CDC Software’s Pivotal 
      CRM.
    
    
      “The annual operating savings are easily in 
      the six figures,” affirms David Arbuthnot, 
      vice president of IT, Multiple Sclerosis Society of Canada. “Six 
      years ago, we raised $80,000 online; this year, we’ll 
      raise over $6 million. We have achieved record revenues year-after-year, 
      and we know Pivotal CRM has played a strong role in that growth.”
    
    
      As one of the leading health charities in Canada, the MS Society of 
      Canada receives roughly 85 percent of its funding through donations and 
      special events, but its “customers” 
      extend well beyond the donor. With many fundraising events held across 
      the country each year, event participants and volunteers who help make 
      each event a success are customers as well. The MS Society also solicits 
      large corporations, foundations, and government bodies for donations 
      and/or event sponsorship. Building successful relationships with all 
      these customers is critical. Without this support, the MS Society could 
      not offer all that it does, to those it appropriately considers its most 
      direct customers, its members and service recipients.
    
    
      With more than 120 offices and many different systems and processes to 
      track customer information - ranging from spreadsheets to simple 
      databases to more robust standalone fundraising systems - the Society’s 
      data was disparate and fragmented. Much of the customer information 
      gathered was not maintained from year-to-year. Many offices were 
      continually starting from scratch, making it very difficult to 
      effectively target their direct marketing efforts to past event 
      participants. These challenges made it impossible for the Society to 
      market consistently or effectively across chapters and more difficult to 
      cultivate relationships and uncover new opportunities to deliver 
      better-targeted service.
    
    
      Through the centralization of MS Society’s 
      customer data into a single system for its 350 users in multiple sectors 
      including marketing, membership, fundraising, major gifts and chapter 
      relations, Pivotal CRM allowed the organization to achieve a 360-degree 
      view of each customer, which streamlined operations and marketing 
      efforts.
    
    
      With Pivotal CRM, MS Society has achieved benefits such as:
    
    
      
        Eliminated data redundancies and streamlined operations, reduced 
        administrative burdens and achieved significant staff time savings
      
      
        Helped support a 7,500 percent increase over six years in funds raised 
        online
      
      
        Reduced operational costs by more than $200,000
      
      
        Increased online fundraising capacity for event participants
      
      
        Reduced tax receipting cycles by 50 percent
      
    
    
      “Donors, participants, and volunteers are the 
      lifeblood of a charitable organization,” 
      notes Arbuthnot. “Being able to provide 
      accurate information and easy access to data helps with the retention of 
      all these stakeholders. Our people needed a system that is easy to use 
      and allows for instant results. We are meeting these critical needs with 
      Pivotal CRM.”
    
    
      Furthermore, flexibility and cost were a critical aspect of the process. 
      The Society took a close look at the implementation of Pivotal CRM in 
      two other not-for-profit organizations and was immediately impressed 
      with the system’s customization. “The 
      flexibility and ease of the customization were the most important 
      reasons for selecting Pivotal CRM. Considering our limited resources, I 
      don’t think we would have been able to 
      achieve anywhere near the same level of customization with any other 
      product,” said Arbuthnot.
    
    
      “We are very pleased that this leading 
      non-profit organization is achieving such impressive results with 
      Pivotal CRM,” said Eric Musser, CEO of CDC 
      Software. “Pivotal CRM has long been 
      recognized for its rich functionality, significant flexibility and easy 
      customization capabilities and the measured success at the MS Society is 
      an outstanding example of the value we help to create for our customers 
      with this and our other unique solutions. We are proud to play such a 
      critical role in helping the MS Society realize their goals for business 
      growth and improvements in efficiency.”
    
    
      About Pivotal CRM
    
    
      Pivotal CRM helps organizations create superior customer experiences and 
      offers rich functionality, a highly flexible application platform, a 
      full customer relationship management application suite, and 
      best-in-class customization abilities, all with a low total cost of 
      ownership. The Pivotal CRM software suite includes a powerful 
      application platform and additional capabilities in analytics, mobile 
      CRM, partner management and marketing automation.
    
    
      Designed to produce meaningful increases in revenues, margins, and 
      customer loyalty, Pivotal CRM is used by more than 2,000 companies 
      around the world. For more information about Pivotal CRM, please visit www.pivotalcrm.com.
    
    
      About CDC Software
    
    
      CDC Software, The Customer-Driven Company™, 
      is a provider of enterprise software applications designed to help 
      organizations deliver a superior customer experience while increasing 
      efficiencies and profitability. CDC Software's product suite includes: 
      CDC Factory (manufacturing operations management), Ross ERP (enterprise 
      resource planning) and SCM (supply chain management), CDC Supply Chain 
      (supply chain management, warehouse management and order management), 
      Pivotal CRM and Saratoga CRM (customer relationship management), CDC 
      MarketFirst (marketing automation and lead management), Respond 
      (customer complaint and feedback management), c360 CRM add-on products, 
      industry solutions and development tools for the Microsoft Dynamics CRM 
      platform, Platinum HRM (human resources) and business analytics 
      solutions.
    
    
      These industry-specific solutions are used by more than 6,000 customers 
      worldwide within the manufacturing, financial services, health care, 
      home building, real estate, and wholesale and retail distribution 
      industries. The company completes its offerings with a full continuum of 
      services that span the life cycle of technology and software 
      applications, including implementation, project consulting, outsourced 
      business services, application management and offshore development. CDC 
      Software is the enterprise software unit of CDC Corporation (NASDAQ: 
      CHINA) and is ranked number 12 on the MBT 2007 Global 100 List of 
      Enterprise and Supply Chain Management Application vendors. For more 
      information, please visit www.cdcsoftware.com.
    
    
      About CDC Corporation
    
    
      The CDC family of companies includes CDC Software focused on enterprise 
      software applications and services, CDC Games focused on online games, 
      and China.com focused on portals for the greater China markets. For more 
      information about CDC Corporation (NASDAQ: CHINA), please visit www.cdccorporation.net.
    
    
      About multiple sclerosis and the Multiple Sclerosis Society of Canada
    
    
      Multiple sclerosis (MS) is a chronic, often disabling disease of the 
      brain and spinal cord. It is the most common neurological disease of 
      young adults in Canada. Most people with MS are diagnosed between the 
      ages of 15-40, and the unpredictable effects of MS last for the rest of 
      their lives. The MS Society is the highest per capita funder of MS 
      research in the world and also provides services to people with MS and 
      their families. Please visit www.mssociety.ca 
      for more information.
    
    
      Cautionary Note Regarding Forward-Looking Statements
    
    
      This press release includes "forward-looking statements" within the 
      meaning of the United States Private Securities Litigation Reform Act of 
      1995, and includes statements relating to the ability of Pivotal 
      CRM to address the needs of organizations such as the 
      ability to improve efficiencies, improve customer service, drive 
      cost savings and competitive advantage. These statements are 
      based on management's current expectations and are subject to risks and 
      uncertainties and changes in circumstances. There are important factors 
      that could cause actual results to differ materially from those 
      anticipated in the forward looking statements including, among others: 
      the continued ability of Pivotal CRM solutions to address requirements 
      of non-profit organizations; demand for and market acceptance of 
      new and existing CRM solutions; development of new functionalities which 
      would allow organizations to compete more effectively and changes in the 
      type of information required to compete in their respective industries. 
      Further information on risks or other factors that could cause results 
      to differ is detailed in filings or submissions with the United States 
      Securities and Exchange Commission made by CDC Corporation in its Annual 
      Report for the year ended December 31, 2006 on Form 20-F filed on July 
      2, 2007. All forward-looking statements included in this press release 
      are based upon information available to management as of the date of the 
      press release, and you are cautioned not to place undue reliance on any 
      forward-looking statements which speak only as of the date of this press 
      release. The company assumes no obligation to update or alter the 
      forward looking statements whether as a result of new information, 
      future events or otherwise.