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CDC Software, a wholly-owned subsidiary of CDC Corporation (NASDAQ:
CHINA) and a provider of industry-specific enterprise software and
services, announced today that Evangelical Christian Credit Union (ECCU)
has increased client retention and acquisition, and improved
collaboration and communication after implementing Pivotal CRM for
Financial Services.
“We’ve recognized
that our success is dependent upon our ability to strengthen and retain
relationships with our existing customers,”
says Alan Weisenberger, ECCU’s vice president
of technology services. “Pivotal CRM gives us
a platform to help enable every interaction, from acquisition through
the entire customer life-cycle to deliver consistently on our brand
promise. We gain insights through the Pivotal system that allow us to
understand our customers more fully, serve them better, and thus
establish loyalty so we can retain them longer. Also, that same
comprehensive view of the customer enhances our customer acquisition
processes by helping us understand important factors like
share-of-wallet and network relationships.”
ECCU is a banking resource for churches, Christian schools and other
evangelical ministries throughout the U.S. Although ECCU primarily
serves organizations rather than individuals, many of its individual
members are also part of one or more of these organizations, and many of
the organizations have ties to each other. As a result of these complex,
multi-layered interconnections, as well as ECCU’s
rapid growth, the credit union knew it needed an industry-specific
technology for more effective management of their customer relationships.
After a thorough search of the CRM market, ECCU determined that Pivotal
CRM for Financial Services could better support the commercial
orientation of the credit union and manage the complex member
relationships without significant customization. “The
out-of-the-box functionality for commercial banking significantly
reduced the need for customization. The rich functionality in addition
to the ease and flexibility of Pivotal CRM helped us achieve almost 100%
user adoption very quickly,” said
Weisenberger.
Furthermore, by implementing Pivotal CRM for Financial Services, ECCU
has improved collaboration and communication in and among its front-line
sales force, as well as a variety of sales support users making it easy
for any user to go into the system and see the status of a transaction.
Now, ECCU’s mobile sales people can access
information at their own convenience, sitting in a hotel room, for
example, rather than emailing an in-house support person and waiting for
a response, which might not arrive until the next morning.
Management at ECCU also benefits from Pivotal CRM. “With
Pivotal CRM, our sales management has one place to go to assess the
status of our sales pipeline at the enterprise level, by individual
sales rep, or various other criteria. We can see trends on a chart and
drill down to see the specific opportunities that make up the projected
numbers,” said Weisenberger.
Weisenberger concluded, “Pivotal CRM is a
vital part of our credit union’s future
growth. Without Pivotal CRM, we believe we would be constrained in our
ability to acquire new customers and provide the personalized services
needed to delight and retain our current customers.”
About Pivotal CRM for Financial Services
Pivotal CRM enables clear, competitive differentiation by addressing the
customer-facing needs of financial services enterprises in the capital
markets, commercial and private banking, institutional asset management,
and retail asset management industries. The solution is a highly
flexible, best-in-class suite of CRM applications that are easily
adapted to model the business practices that make each company unique.
The Pivotal CRM software suite includes a powerful application platform
and additional capabilities in analytics, mobile CRM, partner management
and marketing automation.
Designed to produce meaningful increases in revenues, margins, and
customer loyalty, Pivotal CRM is used by more than 2,000 companies
around the world including Allianz Dresdner Asset Management, Farm
Credit Services of America, Federal Home Loan Bank of Atlanta, Julius
Baer Investment Management, Mellon Asset Management, Morgan Keegan &
Company, Vantage Credit Union, Visa International Asia Pacific and The
Ziegler Companies. For more information about Pivotal CRM for Financial
Services, please visit www.pivotal.com/FinancialServices.
About Evangelical Christian Credit Union
ECCU began operations as the Conservative Baptist Credit Union of
Southern California, merging with the Association of Christian Schools
International Credit Union in 1984 and broadening its field of
membership to become ECCU. Since that time, it has continued to grow at
a rapid pace, today employing approximately 300 people and representing
nearly $3 billion in total assets under management.
ECCU is the banking resource for churches, Christian schools, and other
evangelical ministries nationwide. They also serve missionaries in more
than 100 countries around the world. While its business focus is
providing financial services to evangelical organizations, the credit
union does provide personal banking services such as savings and
checking accounts to individual members and their families. For more
than 40 years ECCU’s members and employees
have shared a commitment to the mission of making evangelical Christian
ministries more effective.
About CDC Software
CDC Software, The Customer-Driven Company™,
is a provider of enterprise software applications designed to help
organizations deliver a superior customer experience while increasing
efficiencies and profitability. CDC Software's product suite includes:
CDC Factory (manufacturing operations management), Ross ERP (enterprise
resource planning) and SCM (supply chain management), CDC Supply Chain
(supply chain management, warehouse management and order management),
Pivotal CRM and Saratoga CRM (customer relationship management), CDC
MarketFirst (marketing automation and lead management), Respond
(customer complaint and feedback management), c360 CRM add-on products,
industry solutions and development tools for the Microsoft Dynamics CRM
platform, Platinum HRM (human resources) and business analytics
solutions.
These industry-specific solutions are used by more than 6,000 customers
worldwide within the manufacturing, financial services, health care,
home building, real estate, and wholesale and retail distribution
industries. The company completes its offerings with a full continuum of
services that span the life cycle of technology and software
applications, including implementation, project consulting, outsourced
business services, application management and offshore development. CDC
Software is the enterprise software unit of CDC Corporation (NASDAQ:
CHINA) and is ranked number 12 on the MBT 2007 Global 100 List of
Enterprise and Supply Chain Management Application vendors. For more
information, please visit www.cdcsoftware.com.
About CDC Corporation
The CDC family of companies includes CDC Software focused on enterprise
software applications and services, CDC Games focused on online games,
and China.com focused on portals for the greater China markets. For more
information about CDC Corporation (NASDAQ: CHINA), please visit www.cdccorporation.net.
Cautionary Note Regarding Forward-Looking Statements
This press release includes "forward-looking statements" within the
meaning of the United States Private Securities Litigation Reform Act of
1995, and includes statements relating to our beliefs regarding
the capabilities of Pivotal CRM for Financial Services and benefits of
using it, including increases in service levels, customer retention,
customer acquisition, increased collaboration and strengthening
relationships, clarity of information and insight, better understanding
of customers and their needs, the flexibility, ease of use and user
adoption of Pivotal CRM for Financial Services, beliefs regarding the
contribution of Pivotal CRM to future growth of an organization, beliefs
regarding factors for success in the credit union industry, and the
ability of Pivotal CRM to address the needs of organizations
such as the ability to improve efficiencies, improve customer service,
drive cost savings and competitive advantage. These statements
are based on management's current expectations and are subject to risks
and uncertainties and changes in circumstances. There are important
factors that could cause actual results to differ materially from those
anticipated in the forward looking statements including, among others:
the continued ability of Pivotal CRM solutions to address requirements
of non-profit organizations; demand for and market acceptance of
new and existing CRM solutions; development of new functionalities which
would allow organizations to compete more effectively and changes in the
type of information required to compete in their respective industries.
Further information on risks or other factors that could cause results
to differ is detailed in filings or submissions with the United States
Securities and Exchange Commission made by CDC Corporation in its Annual
Report for the year ended December 31, 2006 on Form 20-F filed on July
2, 2007. All forward-looking statements included in this press release
are based upon information available to management as of the date of the
press release, and you are cautioned not to place undue reliance on any
forward-looking statements which speak only as of the date of this press
release. The company assumes no obligation to update or alter the
forward looking statements whether as a result of new information,
future events or otherwise.