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CDC Games, a business unit of CDC Corporation and pioneer of the “free-to-play,
pay for merchandise” model for online video
games in China, announced today that CDC Games USA, its North American
business unit, has launched its Skull Island Expansion for Lunia, and
has reported rising metrics for this recently launched free-to-play
pay-for-merchandise massively multiplayer online role playing game
(MMORPG).
With the Skull Island Expansion, CDC Games has added more than 10
percent to its Lunia game content. Lunia is an action arcade MMORPG
based on the widely popular manga-style of Japanese comics. For
experienced players, the new Expansion offers high level character hours
of adventure in the land of Pirate King Roger. The Expansion is free to
play except for the final stage which requires an in-game
micro-transaction purchase.
The Skull Island Expansion enables all the players of Lunia to fish in
various bodies of water, and adds several new non-player characters that
offer quests centered around this new fishing ability. Players can now
purchase a selection of fishing poles and various baits to enhance their
chances of success, earn rewards, and chat with other players about
their fishing achievements. Additionally, in a play on the popularity of
collectible card games, the game now offers players the ability to
purchase a “Wonder Box”.
The Wonder Box is a special item that, when purchased, gives players a
random chance to win various collectable virtual items, of which some
are rarer than others.
Since its launch February 22, 2008, Lunia has grown steadily in
popularity. As of April 21, 2008, there were more than 65,000 actual
players of Lunia which is a 55 percent increase compared to 42,000
players at the end of March 2008. During the first 21 days in April
2008, compared to March 2008, average concurrent users (ACU) increased
by 35 percent, peak concurrent users (PCU) increased by 21 percent, and
average daily revenue increased by 75 percent.
“The Skull Island Expansion is the first of a
series of expansions that we intend to launch in the coming months,”
said Ron Williams, General Manager of CDC Games USA. “The
Expansion offers new and fun-filled content, along with exciting new
virtual items, that we believe will provide many hours of entertainment
for gamers.”
“We are very excited to see that our metrics
are validating the growing popularity of Lunia in North America,”
said Jeffrey Longoria, president of CDC Games International, the parent
of CDC Games USA. “We look forward to
continuing with this robust momentum as we launch exciting new content
and other expansions to Lunia in the future.”
About Lunia
Lunia, which was developed by Korea-based ALLM Co., Ltd., is based on
the manga style of Japanese comics. Unlike many other MMORPGs currently
on the market, Lunia is played much like an action arcade game, allowing
players to move around using a keyboard's arrow keys, rather than a
mouse. The game can also be played with a console “D
pad” style controller which makes the game
familiar and easy to use for the millions of Xbox users throughout North
America. In each stage of the game, the players accompany the four main
characters: the Knight (Sieg), the Healer (Eir), the Wizard (Dainn), and
the half-Elven Thief (Tia) on their adventures in the land of Ramancha.
To access Lunia, visit www.12foottall.com
About CDC Games
CDC Games is one of the market leaders of online and mobile games in
China with more than 136 million registered users. The company pioneered
the "free-to-play, pay-for-merchandise" online games model in China with
Yulgang and launched the first free-to-play, pay for merchandise FPS
(first person shooter) game in China with Special Force. Launched in
July 2007, Special Force has consistently ranked in the Top 10
downloaded games in China and becoming the top revenue producer for CDC
Games. Currently, CDC Games offers six popular MMO online games in China
that include: Special Force, Yulgang, Shaiya, Mir III, Shine and Eve
Online. In March 2007, the company announced the formation of CDC Games
Studio to establish strategic relationships with selected games
development partners to accelerate the development of new, original
online games for China and other targeted global geographies. CDC Games
anticipates being able to deploy up to $100 million for CDC Games Studio
investments through contributions from CDC affiliated companies,
external partners and its internal resources. Through its CDC Games
International (CGI) subsidiary, the company launched Minna de Battle in
Japan in December 2007. In February 2008, CDC Games USA launched the www.12FootTall.com
portal to showcase online games in North America, sell virtual
merchandise and promote collaboration among players. Also in February
2008, CGI launched Lunia, its first game in North America, further
strengthening its position as a global publisher of online games. For
more information on CDC Games, visit: www.cdcgames.net
About CDC Corporation
The CDC family of companies includes CDC Software focused on enterprise
software applications and services, CDC Games focused on online games,
and China.com focused on portals for the greater China markets. For more
information about CDC Corporation (NASDAQ: CHINA), please visit www.cdccorporation.net.
Cautionary Note Regarding Forward-Looking Statements
This press release includes "forward-looking statements" within the
meaning of the United States Private Securities Litigation Reform Act of
1995. These forward-looking statements include statements regarding our
beliefs about the market acceptance of the Skull Island Expansion, our
beliefs regarding our ability to continue with momentum in the
popularity of our games, the ability of CDC Games to successfully
launch, market and distribute Lunia and the Skull Island Expansion in
the U.S., our expectations regarding the success of Lunia and the Skull
Island Expansion, our beliefs regarding the factors supporting the
anticipated success of Lunia and the Skull Island Expansion, our beliefs
regarding the appeal, preferences and player acceptance of Lunia and the
Skull Island Expansion, our ability and intent to launch additional
titles and Expansion packs in the future, and other statements that are
not historical, the achievement of which involve risks, uncertainties
and assumptions. If any such risks or uncertainties materialize or if
any of the assumptions proves incorrect, our results could differ
materially from the results expressed or implied by the forward-looking
statements we make. These statements are based on management's current
expectations and are subject to risks and uncertainties and changes in
circumstances. There are important factors that could cause actual
results to differ materially from those anticipated in the forward
looking statements, including the following: (a) the ability to realize
strategic objectives by taking advantage of market opportunities; (b)
the ability to develop and market successfully Lunia and other games and
expansions; (c) the future growth of the online games industry in the
North American market; (d) the possibility of development delays; (e)
the development of competing products and technology; and (f) and the
entry of new competitors and their technological advances. Further
information on risks or other factors that could cause results to differ
is detailed in filings or submissions with the United States Securities
and Exchange Commission made by CDC Corporation in its Annual Report for
the year ended December 31, 2006 on Form 20-F filed on July 2, 2007. All
forward-looking statements included in this press release are based upon
information available to management as of the date of the press release,
and you are cautioned not to place undue reliance on any forward looking
statements which speak only as of the date of this press release. The
company assumes no obligation to update or alter the forward looking
statements whether as a result of new information, future events or
otherwise.