Cdc Corp. (MM) (NASDAQ:CHINA)
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CDC Games, a business unit of CDC Corporation (NASDAQ: CHINA), and
pioneer of the “free-to-play,
pay-for-merchandise” model for online games in
China, today announced that it has commercially launched Yulgang 2.0,
its widely popular massive multiplayer online role-playing game
(MMORPG), in China. This is the latest major new content update for
Yulgang that provides gamers with approximately 30 percent more content.
This is an important milestone for CDC Games as Yulgang is the company’s
highest revenue generator to date, its original free-to-play online
game, and one of the all-time top free-to-play online games in China.
“We saw China gamers return to Yulgang in
record numbers in March after we settled our dispute with its developer
and resumed the required technical support,”
commented John Huen, COO of CDC Games. “We
believe this major version release is the next major step in the
evolution of Yulgang. We are already seeing impressive interest levels.
In the five days prior to commercial launch, we began the necessary
client download service. During that time, we witnessed almost 10
million download requests, generating more than 1,500 terabytes of
Internet traffic.”
CDC Games believes this indicates clear consumer interest in the game,
and the company is aggressively marketing Yulgang 2.0 to gamers. In
recent weeks, CDC Games has launched a massive marketing campaign that
includes advertisements on 17173.com, the leading China games portal, in
Internet cafes, and through extensive ground attacks. Going forward, CDC
Games intends to continue with such activity and add special gamers’
meetings in partnership with Mgame, Yulgang’s
developer, host a celebration of Yulgang’s
third anniversary, and expand online advertising.
Yulgang 2.0 contains expansive new content that CDC Games believes is
attractive to consumers, such as maps, missions, and consumable virtual
items. Gamers can use the new items and content in different
combinations, accomplishing a wide array of missions and raising the
level of excitement and adventure. “We
believe the new content will appeal to the 68 million registered Yulgang
users, and help build a large group of new users,”
stated Mr. Huen. “We expect this will provide
additional strong momentum for the game during 2008.”
About CDC Games
CDC Games is one of the market leaders of online and mobile games in
China with more than 140 million registered users. The company pioneered
the "free-to-play, pay-for-merchandise" online games model in China with
Yulgang and launched the first free-to-play, pay for merchandise FPS
(first person shooter) game in China with Special Force. Launched in
July 2007, Special Force has consistently ranked in the Top 10
downloaded games in China and becoming the top revenue producer for CDC
Games. Currently, CDC Games offers six popular MMO online games in China
that include: Special Force, Yulgang, Shaiya, Mir III, Shine and Eve
Online. In March 2007, the company announced the formation of CDC Games
Studio to establish strategic relationships with selected games
development partners to accelerate the development of new, original
online games for China and other targeted global geographies. CDC Games
anticipates being able to deploy up to $100 million for CDC Games Studio
investments through contributions from CDC affiliated companies,
external partners and its internal resources. Through its CDC Games
International (CGI) subsidiary, the company launched Minna de Battle in
Japan in December 2007. In February 2008, CDC Games USA launched the www.12FootTall.com
portal to showcase online games in North America, sell virtual
merchandise and promote collaboration among players. Also in February
2008, CGI launched Lunia, its first game in North America, further
strengthening its position as a global publisher of online games. For
more information on CDC Games, visit: www.cdcgames.net.
About CDC Corporation
The CDC family of companies includes CDC Software focused on enterprise
software applications and services, CDC Games focused on online games,
and China.com focused on portals for the greater China markets. For more
information about CDC Corporation (NASDAQ: CHINA), please visit www.cdccorporation.net.
Cautionary Note Regarding Forward-Looking Statements
This press release includes "forward-looking statements" within the
meaning of the United States Private Securities Litigation Reform Act of
1995. These forward-looking statements include statements regarding our
beliefs regarding the evolution and potential of Yulgang and Yulgang
2.0, our beliefs regarding past, present and future consumer interest in
our games, our intent to continue with marketing campaigns for our
games, our beliefs regarding the appeal and attractiveness of Yulgang
2.0 to consumers, our beliefs regarding future momentum with respect to
our business, our foundation for future success throughout the year, our
beliefs regarding the consistency of our business, our strategic focus
in subsequent quarters, our belief regarding our advantages of having an
established base of players for marketing and the ability to spread our
infrastructure and maintenance costs across the entire portfolio of
games, our beliefs regarding our competitive position, our expectations
regarding any game’s growth, our ability to
establish and grow communities of players and lay foundations for future
games, the ability to upgrade and release new games and newer versions
of existing games and the timeliness thereof, our belief regarding
growth trends for our new and existing games, our ability to complete
successful open and closed beta tests in the future, and other
statements that are not historical, the achievement of which involve
risks, uncertainties and assumptions. If any such risks or uncertainties
materialize or if any of the assumptions proves incorrect, our results
could differ materially from the results expressed or implied by the
forward-looking statements we make. These statements are based on
management's current expectations and are subject to risks and
uncertainties and changes in circumstances. There are important factors
that could cause actual results to differ materially from those
anticipated in the forward looking statements, including the following:
(a) the ability to realize strategic objectives by taking advantage of
market opportunities; (b) the ability to successfully develop, license
and market first person shooter and other games; (c) the future growth
of the online games industry in the China market and other markets
throughout the world; (d) the possibility of launch and development
delays; (e) the development of competing products and technology; (f)
the continued popularity and player acceptance of Yulgang, Yulgang 2.0,
Special Force and our other games; and (g) the continuation of our
contractual and other partners to perform their obligations under
agreements with us. Further information on risks or other factors that
could cause results to differ is detailed in filings or submissions with
the United States Securities and Exchange Commission made by CDC
Corporation in its Annual Report for the year ended December 31, 2006 on
Form 20-F filed on July 2, 2007. All forward-looking statements included
in this press release are based upon information available to management
as of the date of the press release, and you are cautioned not to place
undue reliance on any forward looking statements which speak only as of
the date of this press release. The company assumes no obligation to
update or alter the forward looking statements whether as a result of
new information, future events or otherwise.