Steven Madden, Ltd. Announces Amendment to Candie's License Agreement

Steven Madden, Ltd. Announces Amendment to Candie's License
Agreement 


LONG ISLAND CITY, N.Y., Dec. 7  /PRNewswire-FirstCall/ -- Steven Madden, Ltd.
(NASDAQ:SHOO), a leading designer, wholesaler and marketer of fashion footwear
for women, men and children, today announced an amendment to its license
agreement with Candie's, Inc. (NASDAQ:CAND).

The original licensing agreement signed in May 2003 granted Steven Madden, Ltd.
the exclusive right to design, manufacture, and distribute worldwide Candie's
branded footwear for women and children.  Steven Madden, Ltd. and Candie's have
now mutually agreed to amend the license agreement to reflect Candie's recent
decision to name Kohl's Corporation (NYSE:KSS) the exclusive provider of a new
line of Candie's apparel.  The new apparel line as well as Candie's branded
footwear will be introduced at all Kohl's stores and on Kohls.com beginning in
the Fall of 2005.

According to the amended agreement, Steven Madden, Ltd. will continue, through
the end of 2006, to design, manufacture, and distribute Candie's footwear in a
variety of specialty and department stores, including Kohl's. Beginning in
2007, Candie's footwear will be found exclusively in Kohl's locations.

Joe Masella, will continue in his role as President of the Candie's division
and will report directly to Richard Olicker, President of Steven Madden, Ltd.

Jamieson A. Karson, Chairman and Chief Executive Officer, commented, "We are
very excited to be a part of this opportunity for Candie's to extend its
product offering and expand its market presence.  Further, we look forward to a
long and mutually beneficial partnership with Kohl's, an ideal partner that
offers us a strong distribution network which will be an effective vehicle for
further market share gains."

About Steven Madden, Ltd.

Steven Madden, Ltd. designs and markets fashion-forward footwear for women, men
and children.  The shoes are sold through Steve Madden retail stores,
department stores, apparel and footwear specialty stores, and on-line at
http://www.stevemadden.com/.  The Company has several licenses for the Steve
Madden and Stevies brands, including eyewear, hosiery, and belts, owns and
operates one retail store under its Steven brand, and is the licensee for l.e.i
Footwear, Candie's Footwear and UNIONBAY Men's Footwear.

About Candie's, Inc.

Candie's, Inc. is in the business of licensing the CANDIE'S, BONGO AND BADGLEY
MISCHKA trademarks on a variety of young women's footwear, apparel and fashion
products.  Through its wholly owned subsidiary Brightstar Footwear, Inc., the
Company also arranges for the manufacture of footwear products for mass market
and discount retailers under the private label brand of the retailer.  For
investor information please visit the corporate web site at
http://www.candiesinc.com/.

Statements in this press release that are not statements of historical or
current fact constitute "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995.  Such forward-looking
statements involve known and unknown risks, uncertainties and other unknown
factors that could cause the actual results of the Company to be materially
different from the historical results or from any future results expressed or
implied by such forward-looking statements.  In addition to statements which
explicitly describe such risks and uncertainties readers are urged to consider
statements labeled with the terms "believes," "belief," "expects," "intends,"
"anticipates" or "plans" to be uncertain and forward-looking.  The forward
looking statements contained herein are also subject generally to other risks
and uncertainties that are described from time to time in the Company's reports
and registration statements filed with the Securities and Exchange Commission. 

DATASOURCE: Steven Madden, Ltd.



CONTACT: Richard Olicker, President, Chief Operating Officer of Steven

Madden, Ltd., [phone], or Investor Relations: Cara O'Brien, Lila

Sharifian, or Press: Melissa Merrill, all of Financial Dynamics,

[phone]



Web site:  http://www.stevemadden.com/

http://www.candiesinc.com/ 

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