Candie's, Inc. Announces Badgley Mischka Retail License; Beverly Hills and Palm Springs Stores to Open This Year

Candie's, Inc. (NASDAQ: CAND) (the "Company") announced
today it has entered into a retail license agreement with Pristine
Fashion Group ("Pristine Fashion") for its Badgley Mischka(R) brand.
Pristine Fashion is in the business of operating luxury retail stores
and will have the exclusive right to open and operate two California
based Badgley Mischka retail stores with the option for a national
roll out. The agreement will commence with the redesign and re-opening
of the Rodeo Drive, Beverly Hills store in July to be followed by the
unveiling of a new Palm Springs store in November. Future roll outs
may include free-standing retail stores in Las Vegas, Palm Beach, Bal
Harbour and New York City.
   Neil Cole, CEO, Candie's, Inc., commented, "Having beautiful
retail stores in these prestigious markets is a wonderful way for us
to showcase the glamour and elegance of the Badgley Mischka brand. As
we continue our expansion into new categories it will be more
important than ever to be able to show our consumers how everything
relates together."
   Mark Badgley and James Mischka, stated, "We are thrilled to have
found a partner to re-open our store in Beverly Hills and are very
pleased with the long term vision that includes stores in the major
key luxury markets across the country."
   Skender Perolli, Pristine Fashion Group, stated, "Badgley Mischka
is one of the most exclusive and glamorous luxury brands in America
and will be enthusiastically embraced in these upscale markets."
   The Company will support the new license agreement by sponsoring a
re-opening party for the Beverly Hills store in September.

   About Candie's, Inc.

   Candie's, Inc. is in the business of licensing the CANDIE'S(R),
BONGO(R) and BADGLEY MISCHKA(R) trademarks on a variety of footwear,
apparel and fashion products. Through its wholly owned subsidiary,
Brightstar Footwear, Inc., the Company also arranges for the
manufacture of footwear products for mass market and discount
retailers under the private label brand of the retailer. For investor
information please visit the corporate web site at
http://www.candiesinc.com.