Badgley Mischka Announces Long Term License to Create Global Fragrance Business; Company to Launch Signature Fragrance for Sprin

Candie's, Inc., (NASDAQ: CAND) "the Company" announced
today it has entered into a long-term worldwide license agreement with
Toronto-based, Riviera Concepts, Inc. ("Riviera") for its BADGLEY
MISCHKA(R) brand for the development of a signature fragrance. The new
scent will launch in 2006, followed by several additional launches
that will potentially include a men's fragrance, a bridal fragrance
and a host of ancillary products including creams, lotions, soaps,
bath products and scented candles. The signature fragrance will be
targeted exclusively for select luxury department stores such as
Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue.
   The alliance with Riviera continues the Company's global expansion
strategy for the Badgley Mischka brand and follows previously
announced agreements with Groupe JS International for Badgley Mischka
Couture, Pronovias USA for Badgley Mischka Bridal, NewMont Group for
Badgley Mischka Fur, Franchi Accessories for Badgley Mischka Handbags
and Sama Eyewear for Badgley Mischka Eyewear.
   Commenting on the new partnership, Adrian Ellis, President of
Riviera, stated "Badgley Mischka is one of the most prestigious brands
in America and we are thrilled to have the opportunity to work with
Mark and James and translate their unique sense of glamour to the
world of fragrance. We are committed to developing this into a global
business with a wide range of luxurious products that reflect the
spirit of the Badgley Mischka brand."
   Mark Badgley and James Mischka stated, "Developing a signature
fragrance is one of the most exciting things we can imagine. We are
huge aficionados of perfumes and perfume bottles and have wanted to do
our own version for years. Modern glamour is the essence of Badgley
Mischka and that is exactly what our fragrance will be about."
   Neil Cole, CEO, Candie's, Inc. stated, "Riviera is an ideal
partner with a vision for the brand very closely aligned with that of
Mark and James. Riviera has excellent relationships with luxury
retailers both domestically and internationally and a very talented
sales and marketing team. Badgley Mischka fragrance is a key pillar
in our growth strategy and will benefit the brand with significant
advertising and marketing exposure."
   Badgley Mischka is a favorite among Hollywood A-list celebrities
such as, Madonna, Catherine Zeta Jones, Jennifer Lopez, Kate Winslet,
Sarah Jessica Parker and Ashley Judd as well as the Bush daughters who
wore Badgley Mischka gowns to the inaugural balls.

   About Candie's, Inc.

   Candie's, Inc. is in the business of licensing the CANDIE'S, BONGO
and BADGLEY MISCHKA trademarks on a variety of footwear, apparel and
fashion products. Through its wholly owned subsidiary, Brightstar
Footwear, Inc., the Company also arranges for the manufacture of
footwear products for mass market and discount retailers under the
private label brand of the retailer. For investor information please
visit the corporate web site at http://www.candiesinc.com.

   About Riviera Concepts, Inc.

   Riviera Concepts Inc. is the creator, marketer, manufacturer and
distributor of designer fragrances for world-renowned names such as
Alfred Sung, Bob Mackie, Adrienne Vittadini, Lulu Guinness and Nanette
Lepore.