Bojangles'® Southern 500 “Drivers Start Your Engines” Sweepstakes Begins July 13

Participants Could Win A Retro-Classic Car or $35,000 CASH, Plus A Weekend Race Experience

Today, Bojangles’, Inc. (NASDAQ:BOJA) launched the Bojangles’ Southern 500 “Drivers Start Your Engines” Sweepstakes giving participating race fans and “BoFanatics” the chance to win a Retro-Classic Car or $35,000 cash, plus a weekend race experience that includes premium race tickets, and a four-day, three-night hotel stay for the winner and three guests.

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Participants will also have the chance to win free food, Bojangles’ Southern 500 Race Tickets, Racing Apparel and Bojangles’ gift cards! Bojangles’ is the title sponsor of South Carolina’s only NASCAR® Sprint Cup Series race, the Bojangles’ Southern 500 at Darlington Raceway®.

Racing fans can #WinWithBo beginning July 13 through August 23. Participating Bojangles’ restaurants will serve its 22 oz. beverages, including Legendary Iced Tea®, in a special edition sweepstakes cup. Customers can find unique sweepstakes entry codes on each 22 oz. cup and enter the code at www.WinWithBo.com to register for a chance to win:

• Grand Prize – A Retro-Classic Car or $35,000 Cash, Plus a Weekend Race Experience
• First Place Prize – $5,000 Cash
• Second Place Prize – $2,500 Cash

Also, for each qualifying entry, participants will receive special offers on some of Bojangles’ most popular menu items just for participating, including one-of-a-kind Bojangles’ Bo-Berry Biscuits®, Seasoned Fries, 32 oz. Legendary Iced Tea®, and Bojangles’ special coffee blend, BoJo. Winners will be announced August 28, 2015. Full details and official rules can be found at www.WinWithBo.com.

“Winning big on Labor Day weekend at Darlington Raceway® is legendary, and being part of the rich history at ‘The Lady in Black®’ as title sponsor is an honor for Bojangles’,” said Bojangles’ President and CEO Clifton Rutledge. “We wanted to make sure our loyal ‘BoFanatics’ had the chance to win big at our participating restaurants as well, so we are once again offering amazing prizes as part of our ‘Drivers Start Your Engines’ Sweepstakes. The entire Bojangles’ organization, including our dedicated franchisees, is proud to continue our support of this historic race for a fourth year.”

“The Bojangles’ Southern 500 is always a race fan favorite that never disappoints, having the race back on Labor Day weekend just amplifies the excitement everyone has for this race,” said Darlington Raceway President, Chip Wile. “We believe the partnership between Darlington Raceway® and Bojangles’ is stronger than ever, and we look forward to the many more Bojangles’ Southern 500 race weekends to come.”

The Bojangles’ Southern 500 will take place at Darlington Raceway® in Darlington, S.C., on Sunday, September 6 and is scheduled to be broadcast on NBC. In 2012, Bojangles’ entered into a multi-year agreement with International Speedway Corporation to be the title sponsor of the Bojangles’ Southern 500. As part of the partnership, Bojangles’ serves hungry race fans its delicious Chicken Supremes™, Cajun Filet Sandwiches, Seasoned Fries and Legendary Iced Tea® at Darlington Raceway®, Daytona International Speedway®, Talladega Superspeedway®, and Richmond International Raceway®.

Bojangles’ Southern 500 tickets are available for purchase at www.darlingtonraceway.com. For more information about Bojangles’, visit www.bojangles.com. To enter, obtain an official promotional code from a participating Bojangles’ restaurant, then visit www.WinWithBo.com and follow the instructions. No purchase necessary to enter or win. Odds of winning depend on the number of eligible entries received. Open only to legal residents of Alabama, Florida, Georgia, Kentucky, Maryland, North Carolina, Pennsylvania, South Carolina, Tennessee, Virginia, West Virginia and the District of Columbia who are 18 years of age or older as of the time of entry. The sweepstakes begins at 9:00 a.m. ET on July 13, 2015. Registration and entry must be completed by 11:59 p.m. ET on August 23, 2015. ARV of all prizes is $50,705. Restrictions apply. Void where prohibited. See www.WinWithBo.com for Official Rules and full details. Sponsor: Bojangles’ Restaurants, Inc.

About Bojangles’, Inc.

Bojangles’, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes. Founded in 1977 in Charlotte, NC, Bojangles’ serves menu items such as delicious, famous chicken, made-from-scratch buttermilk biscuits, flavorful fixin’s and Legendary Iced Tea®. At March 29, 2015, Bojangles’ had 635 system-wide restaurants, of which 258 were company-operated and 377 were franchised restaurants, primarily located in the Southeastern United States. For more information, visit www.bojangles.com or follow Bojangles’ on Facebook and Twitter.

Forward-Looking Statements

This press release contains forward-looking statements. All statements other than statements of historical fact included in this press release are forward-looking statements. These statements are not guarantees of future performance and involve a number of known and unknown risks, assumptions, trends, uncertainties and factors that are beyond our control. Should one or more of these risks or uncertainties materialize or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. We undertake no obligations to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise than as required under the federal securities laws.

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Bojangles’, Inc.Brian Little, [e-mail]