Bojangles, Inc. Taps AC&M Group to Connect with US Hispanic Consumers

Charlotte multicultural shop to handle Hispanic-marketing initiatives

Bojangles', Inc. (NASDAQ:BOJA) has selected Charlotte-based AC&M Group, an award-winning multicultural marketing agency, as their agency of record for the U.S. Hispanic market. AC&M Group will lead Hispanic campaign strategy, creative, planning and execution for Bojangles’. Kicking-off in the first quarter of 2016, the multimedia campaign will combine traditional and online media to connect the iconic restaurant chain with Hispanic consumers.

Also based in Charlotte, Bojangles’® is known for its uniquely-seasoned and marinated bone-in chicken, made-from-scratch buttermilk biscuits, and breakfast served all day, every day. Fans of the brand are attracted to Bojangles’ proprietary menu that offers a flavor profile unlike anything in the Southeast markets it serves, including some of the fastest growing cities for U.S. Hispanics: Charlotte, NC; Raleigh-Durham area, NC; Atlanta, GA; and Washington D.C .area (Source: The Nielsen Company, 2013).

“We pride ourselves in reaching Hispanic communities, the fastest growing consumer segment in the U.S., through insightful connections that make ideas relevant to them. Through our expertise in crafting culturally-relevant campaigns, we help companies reach and efficiently communicate with the new mainstream,” said AC&M Group Co-founder and CEO Jaime Cardenas. “We are excited to team up with Bojangles’ to expand their brand presence among Hispanics.”

“We wanted to find a partner that could support our brand’s marketing strategy with Hispanic consumers. We are thrilled to be working with AC&M Group. They have a deep understanding of the U.S. Hispanic market that will help us create meaningful relationships with our Hispanic fans,” said Bojangles’ Senior Vice President of Marketing, Randy Poindexter.

AC&M Group has been developing multicultural creative campaigns for more than a decade and has expertise in the food, beverage and retail sectors. Among the brands that AC&M Group has partnered with include Family Dollar, National Gypsum, Sherwin Williams, Stanley Black & Decker and SOCCER.COM.

About AC&M Group

AC&M Group is an award-wining full service multicultural marketing agency that specializes in using cultural insights to connect with consumers. AC&M Group is committed to helping companies understand, reach and efficiently communicate with some of the most appealing consumer segments. Founded in 2004 and based in Charlotte, the agency’s client roster includes Family Dollar, National Gypsum, Sherwin Williams, Stanley Black & Decker, and SOCCER.COM. For more information, visit www.acmconnect.com or follow AC&M Group on Facebook, Twitter and Instagram.

About Bojangles’, Inc.

Bojangles’, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes. Founded in 1977 in Charlotte, NC, Bojangles’ serves menu items such as delicious, famous chicken, made-from-scratch buttermilk biscuits, flavorful fixin’s and Legendary Iced Tea®. At September 27, 2015, Bojangles’ had 657 system-wide restaurants, of which 274 were company-operated and 383 were franchised restaurants, primarily located in the Southeastern United States. For more information, visit www.bojangles.com or follow Bojangles’ on Facebook and Twitter.

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AC&M GroupNatalia Flores, [e-mail]