Brookstone (NASDAQ:BKST)
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Brookstone and Poker Legend Doyle 'Texas Dolly' Brunson Up the
Ante on Poker This Holiday with Exclusive Book Offer and Game Selection
Poker fans can register at http://www.brookstone.com for chance to win a
limited, autographed copy of Brunson's much-anticipated new book Super/System 2
MERRIMACK, N.H. and LAS VEGAS, Dec. 6 /PRNewswire-FirstCall/ -- Running the
tables this Holiday season, specialty retailer Brookstone, Inc. (NASDAQ: BKST)
has teamed up with poker legend and best-selling author Doyle "Texas Dolly"
Brunson to launch a premiere line of poker products and promote Brunson's
highly anticipated new book Super/System 2.
Beginning today, poker fans around the country can register to win a limited,
autographed copy of Brunson's Super/System 2 by logging onto
http://www.brookstone.com/ and typing "Doyle Brunson" in the search box.
In addition, Brunson will conduct a book signing and poker exhibition on
Thursday, Dec. 9, from 2-4 p.m. at the Brookstone store at Rockefeller Center
in New York. Brunson will sign advance copies of Super/System 2 while they
last and will play Texas Hold'em poker using Brookstone's premiere Professional
Poker Set with randomly selected people who attend the book signing.
"Brookstone is pleased to be the only retailer in the entire country to offer
customers a chance to purchase or win a limited, advance copy of this highly
anticipated new book by Doyle Brunson, the renowned patriarch of modern poker,"
Brookstone Chairman, President and Chief Executive Officer Michael Anthony
said. "We feel this partnership with Mr. Brunson underscores Brookstone's
position in the marketplace as the retailer of choice for Holiday gifts and
complements our premiere line of authentic poker products, including our
Professional Poker Set."
"I've been a fan of Brookstone for many years and believe the retailer is a
great venue to promote Super/System 2 to a customer base that is accustomed to
innovation and quality," Doyle Brunson said. "I'm looking forward to making
the insight and experience contained in Super/System 2 available to players of
all levels who want to learn more about how to play and increase their chances
of winning at the wonderful game of poker."
Brookstone's premiere Holiday poker lineup includes the Professional Poker Set
($125), which features 400 professional weight chips at 11.5 grams and five
instructional cards in a deluxe felt-lined carrying case, as well as a variety
of other poker products that range from casino sets, to card shufflers to
electronic handheld games.
Super/System 2, Brunson's updated guide that includes new strategies, games and
insight from Brunson and other well-known poker pros, is not available for sale
in any stores. The only way to receive a copy is by accumulating Action Points
at http://www.doylesroom.com/. Details are explained on the site. People who
attend the book signing at the Brookstone store at Rockefeller Center in New
York can buy advance copies while they last, and Brookstone will give away 100
autographed copies to randomly selected entrants who register online at
http://www.brookstone.com/.
About Brookstone, Inc.
Brookstone, Inc. is a specialty retailer that operates 286 Brookstone Brand
stores nationwide and in Puerto Rico. Typically located in high-traffic
regional shopping malls and airports, the stores feature unique and innovative
consumer products. The Company also operates five stores under the Gardeners
Eden Brand, and a direct marketing business that consists of three catalogs
titles -- Brookstone, Hard-to-Find Tools and Gardeners Eden -- as well as e-
commerce web sites at http://www.brookstone.com/ and
http://www.gardenerseden.com/.
About Doyle Brunson
Doyle Brunson, affectionately known as "Texas Dolly," has reigned over five
decades of poker and has sold more than 300,000 copies of his definitive poker
guide Super System around the world. His book has gained the respect of both
fellow poker pros and serious amateurs who love the game. Brunson, one of the
most important figures in the history of poker, continues to promote gambling
as a respectable profession. As a member of the world renowned Poker Hall of
Fame, he has won nine gold bracelets in the World Series of Poker and claimed
poker's biggest prize -- the main-event World Championship -- back-to- back in
1976 and 1977.
CONTACT:
Robert Padgett Julie Nathanson
Brookstone Rogers and Cowan
Office: (603) 577-8097 Office: (310) 854-8191
Mobile: (617) 620-7336 Mobile: (310) 200-0983
DATASOURCE: Brookstone, Inc.
CONTACT: Robert Padgett of Brookstone, +1-603-577-8097, or +1-617-620-
7336 (Mobile), ; or Julie Nathanson of Rogers and
Cowan, +1-310-854-8191, or +1-310-200-0983 (Mobile),
Web site: http://www.brookstone.com/
http://www.doylesroom.com/