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Elvis Presley Enterprises Authorizes 50th Anniversary Promotion Partnership
Announced with Vermont Teddy Bear, Kroger, and Regional Bakers
MEMPHIS, Tenn., March 15 /PRNewswire-FirstCall/ -- In honor of 50 years of Rock
and Roll, Elvis Presley Enterprises and its Licensee, The Vermont Teddy Bear
Company are teaming up to celebrate the historical recording of Elvis Presley's
first song. The Vermont Teddy Bear Company designed and imported a
commemorative, limited edition Elvis Bear 2, which is licensed as an Official
Elvis Presley Signature Item by Elvis Presley Enterprises. The one-of-a-kind
teddy bear will be offered in more than 750 Kroger stores in six states free of
charge with a minimum purchase.
50 years ago Elvis Presley recorded "That's All Right" at the legendary Sun
Studio in Memphis, TN. The recording of Elvis Presley's first single is
recognized as a major event in musical history, and is widely lauded as the "big
bang" that helped launch the Rock 'n Roll Era, changing the course of music and
popular culture.
The 50th Anniversary promotion brings together The Vermont Teddy Bear Company,
selected Kroger stores in several states, and a regional group of independent
bakers. This event marks the second time Elvis Presley Enterprises has
partnered with Vermont Teddy Bear Company and a bakery to offer these limited
edition "Elvis Bears" as a premium. In August 2003 EPE authorized Klosterman
Baking Company to offer the "Elvis Bear" in selected Kroger Stores. The
promotion was oneof the stores most successful to date.
The bakers will offer an 8-inch Teeny Tiny Teddy Bear, Elvis Bear 2 (see photo
of the bear attached) designed and imported by The Vermont Teddy Bear Company,
FREE with PURCHASE of selected products, exclusively through regional Kroger
stores. The promotion, beginning in April 2004, will feature a completely new
design for the Elvis Bear. Each of the specially designed bears is a "one run,
limited edition" never to be produced again.
Consumers will be asked touse their Kroger Plus Card, in one of the
participating stores and purchase the selected products offered by the
participating baker in that area. Once the minimum number of products is
purchased, the consumer will receive the commemorative, limited edition Elvis
Bear 2 free. The bears will be available in the store, for immediate delivery to
the consumer.
The promotion will run for a limited time in Kroger stores March 29-April 24,
2004. The Elvis Bears 2 will be offered to consumers only while supplies last.
More than 750 Kroger stores Michigan, Ohio, Indiana, Kentucky, Tennessee and
Mississippi will participate in the promotion. Major markets include Detroit,
Columbus, Cincinnati, Dayton, Indianapolis, Louisville, Lexington, Nashville and
Memphis.
The participating bakers and their products include: Perfection Bakeries
(Michigan, Cities in Ohio and Indiana including -- Toledo and Columbus) Aunt
Millies Brand, Klosterman Bakery (Ohio and Kentucky Cities including -
Cincinnati, Dayton and Northern Kentucky Region) Klosterman Brand, Lewis
Bakeries (Indiana, Kentucky and Tennessee Cities including - Indianapolis,
Louisville, Lexington and Nashville) Healthy Life, Southern Country, Bunny,
Hartford Farms Brands, Flowers Bakeries (Parts of Kentucky, Mississippi and
Tennessee Cities including -- Memphis) Nature's Own Brand.
Contact:
Nicole L'Huillier +1-802-985-1362
DATASOURCE: The Vermont Teddy Bear Company
CONTACT: Nicole L'Huillier of The Vermont Teddy Bear Company
+1-802-985-1362
Web site: http://www.vermontteddybear.com/