A.T. Cross Engineers Sleek 3-In-One Writing Instrument

A.T. Cross Engineers Sleek 3-In-One Writing Instrument
- Tech3 Combines Classic Style With High-Tech Functionality - 


LINCOLN, R.I., June 3  /PRNewswire-FirstCall/ -- A.T. Cross Company (AMEX: ATX)
announces the revolutionary new Tech3, a multifunction writing instrument that
combines two pens and a pencil, designed with A.T. Cross' signature style and
high-tech creativity.  Following the trend to multi-function products such as
cell phones, PDAs and cameras rolled into one, Tech3 features capabilities that
allow the user to simply turn the top and select from three writing options -
black fine ball-point pen, red fine ball-point pen or a 0.5mm pencil. 
Efficient, handy and eminently practical, this writing instrument is sure to
become a favorite of editors, designers, teachers, architects and draftsmen -
certainly anyone who wants to simplify and streamline their life.

"Tech3 is a direct result of customer requests," said Bruce Willox, Director of
Global Marketing at A.T. Cross.  He continued, "They told us that they loved
the functionality of a three-in-one writing instrument, but the market wasn't
offering anything that had a sense of style.  With Tech3, we offer a product
that is useful, great looking, and fits right into a technologically-savvy
lifestyle."

The distinctive conical top and single-band cap transition of Tech3 recalls the
ever-popular design of Cross Classic(R) Century(R) and Century(R) II.  Tech3
also has the Century's perfect balance, and its medium diameter promotes
comfort and fingertip convenience.  Tech3 is available in four elegant finishes
- bright chrome with 23 karat gold plated appointments (Medalist(R)), and in
bright chrome, satin black or satin blue with chrome- plated appointments.  As
with all Cross products, Tech3 comes with a lifetime mechanical guarantee.  The
MSRP is $35 to $45.

About A.T. Cross

Since 1846, the A.T. Cross Company has crafted award-winning writing
instruments appreciated by consumers across the globe for their quality and
innovation.  Today, A.T. Cross complements its writing instrument heritage with
a broad range of premium personal accessories including timepieces, leather
goods, reading glasses and Costa Del Mar sunglasses.  These products are sold
worldwide, in upscale department and specialty stores, as well as in
shop-in-shops in many major international cities.  For more information, please
call A.T. Cross Consumer Relations at 1-800-282-7677; visit the Costa Del Mar
website at http://www.costadelmar.com/ ; or Cross website at
http://www.cross.com/ .

To obtain photos, please call 401-521-2700 ext. 175 or email requests to . 

DATASOURCE: A.T. Cross Company



CONTACT: Ruth Davis or Patti Doyle of RDW Group, [phone], for

A.T. Cross Company



Web site:  http://www.cross.com/

http://www.costadelmar.com/

http://www.rdwgroup.com/ 

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