Activision Blizzard, (MM) (NASDAQ:ATVID)
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Hands-On Mobile, Inc., the world’s leading
developer of connected games and applications, in partnership with Activision
Publishing, Inc. (NASDAQ:ATVID), today announced the availability of Guitar
Hero® III: Backstage Pass for mobile
phones. The game is available today on select carriers nationwide.
Backstage Pass adds a whole new dimension to the Guitar
Hero universe and offers more than 25 hours of gameplay. Players
assume the identities of Axel Steel or Judy Nails and promote their band
and music on TV and radio, build buzz and street cred, create demo
tapes, sign record contracts, handle press interviews, rehearse songs
and play shows. By achieving certain career goals, players can unlock
several guitars to strengthen their performance. Players can also earn
in-game money, which can be used to buy new guitars to play at a variety
of venues in an effort to gain the attention of record labels and soar
to the top of the charts.
“Guitar Hero III: Backstage Pass
offers Guitar Hero fanatics and casual gamers a way to play the gigs
they love, but now there is an added element of working to get the gigs
and seeing what it’s really like for an artist
to work their way to the top,” said Niccolo de
Masi, President of Hands-On Mobile. “The Guitar
Hero franchise has been key to our success and Guitar Hero
III: Backstage Pass will continue this while raising the bar for
mobile phone gaming with unparalleled community and connectivity.”
Through the Guitar Hero III: Backstage Pass Web companion
at http://www.guitarheromobile.com/backstage,
players can register for full access to the Backstage Pass community.
The unique online component allows players to message each other, check
standings, download new guitars and music, and even join or create
official Backstage Pass contests – providing
fresh content for their mobile experience. In the online contests,
players have the opportunity to wager their in-game money and stats with
each other against a variety of different scenarios.
“Hands-On has once again taken the Guitar
Hero franchise to a new level in mobile phone gaming,”
said Dusty Welch, Head of Publishing for Guitar Hero. “The
Guitar Hero Mobile platform has proven to be a phenomenal success
and a critical touch point for gamers to get introduced to the franchise.”
Hands-On Mobile recently announced that Guitar Hero®
III Mobile, a marquee game in its current collection of Guitar
Hero branded mobile phone games, has reached over one million
downloads and that more than 250,000 songs are played every day by
mobile subscribers across the country.
Guitar Hero III: Backstage Pass can be downloaded in the
U.S. by text messaging STAGE to 46966. Prices vary by carrier.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision, Publishing, Inc.
is a leading worldwide developer, publisher and distributor of
interactive entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the
Netherlands, Australia, Japan and South Korea. More information about
Activision and its products can be found on the company's website, www.activision.com.
About Hands-On
Hands-On Mobile, Inc. is a premier mobile technology company and
award-winning developer and publisher of mobile entertainment. Its
portfolio consists of the critically acclaimed Guitar Hero®
III Mobile and WPT® Texas Hold 'Em games and
the universally popular Astrology Zone®
Premier and Billboard® Mobile applications.
Hands-On offers global distribution of the world's best entertainment
brands and content from partners including Activision, Billboard, CBS,
LEGO, Marvel, NBA, NBC Universal, Viacom, and World Poker Tour. In
addition, the Hands-On Mobile Developer Network (HDN) allows third party
developers to mobilize and monetize content rapidly and dynamically.
Established in 2001, Hands-On Mobile is headquartered in San Francisco,
California. For more information please visit www.HandsOn.com.
Hands-On Mobile is a trademark of Hands-On Mobile, Inc. All other
product or company names are trademarks of their respective owners.
©
2008 Activision Publishing, Inc. Guitar Hero and Activision are
registered trademarks of Activision Publishing, Inc. All other
trademarks and trade names are the properties of their respective
owners. All rights reserved.