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Ask Jeeves Introduces Zoom and Web Answers
New Products Help Searchers Find More Relevant Search Results Faster
OAKLAND, Calif., May 26 /PRNewswire-FirstCall/ -- Ask Jeeves, Inc.
(NASDAQ:ASKJ) today introduced two new search products on Ask Jeeves(R)
(http://www.ask.com/), which increase relevance and guide users to find the
information they need faster: "Zoom," a next-generation related-search tool
that gives users suggestions to narrow or expand their searches; and "Web
Answers," which provides direct answers harvested in real time from the
billions of Web pages in the Ask Jeeves index.
"Today's launches significantly advance the cause of some of our most popular
search features," said Jim Lanzone, senior vice president of search properties.
"Zoom and Web Answers are not bells and whistles; they are important
innovations on some of our core search technologies, which will help our users
find what they need faster than with other search engines."
Zoom and Web Answers are immediately available on Ask Jeeves.
Zoom: Concept Navigation
Zoom is a new concept navigation tool that offers suggestions to narrow and
refine your search ("zooming in"), or expand your search ("zooming out") to
explore new ideas. It can even identify specific names related to your original
search. Zoom is visually represented on the Ask Jeeves results page with
suggestions that are categorized on the right side of the page into Narrow Your
Search, Expand Your Search and Related Names.
Zoom takes advantage of, and builds on, the unique clustering ability of the
company's Teoma search technology, which breaks the Web into topic communities.
Zoom examines the relationships between these communities to identify and
present conceptually-related topics to the searcher.
For example, with the query "Beatles," zooming in with Narrow Your Search
returns "Beatles Lyrics," "Beatles History," "Beatles and Biographies" and
"Beatles Wallpaper." Alternatively, by zooming out with Expand Your Search,
suggestions include "Rolling Stones," "Led Zeppelin," "Beach Boys,"
"Woodstock," and even "1960's" to help users clarify what they are looking for.
Meanwhile, Related Names is able to isolate "John Lennon," "Ringo Starr," "Paul
McCartney" and "George Harrison" as relevant suggestions.
Thanks to the Teoma methodology, Zoom is able to identify concepts, and thereby
recommend conceptually-related suggestions that would not be available from
current clustering technologies.
"Searchers don't want to spend time to formulate and enter involved search
terms. As a result, queries are frequently short or ambiguous," said Daniel
Read, vice president of product management at Ask Jeeves. "Zoom brings
recommended queries to the user-suggestions that allow searches to be refined,
or associated topics explored, with a click of a button. Zoom guides users to
exactly what they are looking for fast."
Try:
-- "Raleigh"
-- "prozac"
-- "pink floyd"
-- "hot air balloon"
-- "brooklyn bridge"
-- "Beatles"
Web Answers: Direct Answers from Billions of Web Pages
Ask Jeeves helped pioneer the concept of directly answering users' search
queries with its Smart Search technology, which mines structured data for
direct answers. Web Answers extends Ask Jeeves' direct-answering abilities by
mining unstructured data in real time. The new capability increases relevance
by finding answers hidden within regular Web pages. Thus, the potential sources
for direct answers now include the billions of pages in the Ask Jeeves search
index.
"Web Answers allows Ask Jeeves to answer far more queries than would be
possible using editors or structured databases," continued Read. "By mining
unstructured Web data, we can tap the billions of pages in our index for
answers."
Web Answers is uniquely presented to the user as the top organic search result
on the Ask Jeeves results page. The result is labeled as a "Web Answer," and
the "answer" is highlighted in context within the snippit or description of the
Web page. A user can then link through to the site to view the source. When
multiple answers are found, users are able to view an expanded list of answers,
as defined by the Web at-large.
In user testing, Ask Jeeves found that Web Answers improved the click-through
rate on the top search result by over 200%.
Web Answers is triggered by questions, phrases or keywords. Try:
-- "who was the leader of the pilgrims"
-- "Deadliest snake"
-- "who invented television"
-- "largest lake in the world"
-- "what is data mining"
About Ask Jeeves, Inc.
As the 6th largest global web property (ComScore Media Metrix, March 2005), Ask
Jeeves Inc. delivers world-class information retrieval products through a
diverse portfolio of Web sites, portals and downloadable applications. Ask
Jeeves' search and search-based portal brands include: Ask Jeeves (Ask.com,
Ask.co.uk and es.Ask.com), the Ask Jeeves Japan joint venture (Ask.jp), Ask
Jeeves for Kids (AJKids.com), Bloglines (bloglines.com), Excite (excite.com),
iWon (iwon.com), My Way (myway.com) and Fun Web Products (funwebproducts.com).
Additionally, Ask Jeeves owns the differentiated search technology Teoma, as
well as natural language processing, portal and ad- serving technologies. Ask
Jeeves generates revenue from advertisers seeking to reach the company's
broad-based online audience. Founded in 1996, Ask Jeeves has been a publicly
traded company on the Nasdaq National Market since July 1999. Its headquarters
are located in Oakland, California, with offices throughout the United States,
as well as in Europe and Asia. For more information, visit http://www.ask.com/
or call 510-985-7400.
Cautionary Note Regarding Forward-looking Statements
This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. All statements regarding
the future are forward-looking statements, including the prediction that Zoom
and Web Answers will help our users find what they need faster than with other
search engines. The forward-looking statements in this press release are
subject to numerous assumptions, risks and other uncertainties and are based on
limited information available to Ask Jeeves at this time, which is subject to
change. Ask Jeeves' actual results in the future may differ materially from
management's current expectations. Although management's expectations and the
information known or available to management may change after the date of this
release, Ask Jeeves undertakes no obligation to revise or update the guidance
or other statements made above. The lack of any revision or update is not meant
to imply continued affirmation of guidance or other forward-looking statements.
Factors that might cause or contribute to actual results differing from
forward-looking statements include, but are not limited to the risks described
under the caption "Risk Factors" in Ask Jeeves most recent Quarterly Report on
Form 10-Q and in subsequent filings with the Securities and Exchange
Commission.
NOTE: Ask Jeeves, AJinteractive, Ask.com, Teoma, MyJeeves, My Way, iWon,
Excite and Bloglines are trademarks or registered trademarks of Ask Jeeves,
Inc.
DATASOURCE: Ask Jeeves, Inc.
CONTACT: Patrick Crisp of Ask Jeeves, Inc, +1-510-985-7696, or
; or Kerry Coulter of Dotted Line Communications,
+1-415-440-2709, or , for Ask Jeeves, Inc
Web site: http://www.ask.com/