Market News Watch: Spare Backup -- November 3, 2010

   Stock Market Alerts' performance stock list includes: Spare Backup (OTCBB: SPBU), Art Technology Group, Inc. (NASDAQ: ARTG), Apple Inc. (NASDAQ: AAPL) and Medco Health Solutions, Inc. (NYSE: MHS).

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This morning, Spare Backup (OTCBB: SPBU) issued a press release announcing that it has been selected by Simplexity to power a revolutionary cloud-based mobile data backup and transfer service for Simplexity's wireless retail site, Wirefly.com. This new service, called Wirefly Mobile Backup allows cell phone users the ability to backup, store, sync, share, retrieve and coordinate all their data across all their devices, regardless of manufacturer, including PCs, cell phones and PDAs via a central web-based interface.

Simplexity owns and operates Wirefly.com, the Internet's #1 authorized retailer of cell phones and cell phone plans for every major carrier in the U.S., as well as powers websites for some of the largest retailers in the United States. The mobile backup service, which is currently available for download on Wirefly.com as well as in the Android Market and iTunes App Store, makes it easy for customers to safeguard and transfer their contacts, music, photos, and other data when switching phones or wireless carriers. All of the most popular smartphones in the United States are supported, including those running on Android, iPhone, BlackBerry and Windows Mobile operating systems. The service also works across all major U.S. carriers, making it incredibly easy to transfer data to a new device when switching wireless providers. Palm, Java, Windows Phone 7 and Symbian operating systems are expected to be supported by the end of the quarter.

Spare Backup will be responsible for maintaining the integrity of the data and for the administration and operation of the platform, website and service delivery.

Spare Backup and Simplexity are also currently working together on variations of this backup product to launch with Simplexity's many other partners.

"We are excited to launch our platform with Simplexity and provide these cutting edge digital platform services through Wirefly.com," stated Cery Perle, CEO of Spare Backup. "We have worked diligently to solidify our position as a leader in Cloud Computing services and are thrilled be working with Simplexity to deliver key feature sets which make owning, using and changing mobile devices a seamless experience even across different carriers. We look forward to working with Simplexity to continue to make enhancement to our services."

The stock closed yesterday at Eleven cents a share.

Art Technology Group, Inc. (NASDAQ: ARTG) up 45.1% on 89.7 million shares traded. Art Technology Group, Inc. provides the most advanced cross-channel commerce software and services to fuel the growth of the world's best brands.

Apple Inc. (NASDAQ: AAPL) up 1.7% on 15.4 million shares traded. Apple continues to lead the industry with its award-winning computers, OS X operating system, and iLife, iWork and professional applications.

Medco Health Solutions, Inc. (NYSE: MHS) up 10.7% on 12.5 million shares traded. Medco Health Solutions, Inc. is pioneering the world's most advanced pharmacy® and its clinical research and innovations are part of Medco making medicine smarter™ for approximately 65 million members.

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