@Road (NASDAQ:ARDI)
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Prestigious Frost & Sullivan Award is Presented Each Year to the
Company That is Best Positioned to Expand Its Customer Base Through
Innovative Value Creation and Enhancement Strategies
@Road, Inc. (NASDAQ:ARDI), a global provider of next-generation
solutions for Mobile Resource Management (MRM), today announced that
the Company has received Frost & Sullivan's 2006 Customer Value
Enhancement Award for developing the @Road(R) AppSmart(TM) on-demand
technology and service delivery platform. AppSmart is a
next-generation @Road MRM solution platform designed to enable
businesses to deliver integrated field service applications with
advanced location intelligence, mobile device independence and a
higher level of business performance on demand. AppSmart is built upon
an existing @Road product and technology portfolio and extends the
@Road vision for an on-demand application platform designed to serve
the needs of medium-sized businesses as well as the complex field
service delivery requirements of large enterprises.
The Frost & Sullivan Customer Value Enhancement (CVE) Award
recognizes the company that is best positioned to expand its customer
base, while maintaining its existing install base, through more
innovative value creation and enhancement strategies than competing
vendors. Additionally, this Award recognizes the company's successful
sales entry, customer acquisition and service delivery strategies, and
the degree to which those strategies meet customers' stated needs and
requirements. Such innovation, according to the award, is expected to
significantly improve customer interaction and contribute to customer
satisfaction.
"@Road has successfully identified the major challenges, drivers,
and restraints in the MRM environment and has addressed market
dynamics with sound strategic solutions such as AppSmart," said Brent
Iadarola, mobile communications industry research manager with Frost
and Sullivan, a global growth consulting company. "By deploying this
innovative on-demand technology platform, @Road has re-enforced its
position as a clear market leader in the MRM space."
Iadarola added that the uptake in the on-demand environment within
the MRM industry is expected to be dramatic over the next 5 years. He
noted that @Road has now brought end-to-end MRM to bear in an
integrated, purposeful manner; and that the result is a tangible
increase in the productivity of mobile workers, lower field service
delivery costs, and an improved overall customer quality of
experience.
"@Road's success in providing organizations, in a range of
vertical markets, with innovative MRM solutions will be tied directly
to its on-demand technology and service delivery platform," Iadarola
said. "By continuing to address the evolving demands of their customer
base and driving growth by continuing to target high-value customers,
@Road has established itself as a clear market leader as 'Next
Generation' MRM transitions from a competitive advantage today to a
competitive requirement tomorrow."
According to the Frost & Sullivan's 2006 Customer Value
Enhancement Award Measurement Criteria, one of the key shifts in the
MRM market moving into 2006 is the change in perception related to
field service processes. The customer facing service technicians are
increasingly viewed as a repository of key customer information that
needs to be tapped into in order to provide a better, integrated
service delivery system with better information from back-office
systems.
Frost & Sullivan expects the need for faster response time and
more efficient service delivery to drive the adoption of Next
Generation MRM. Field services technicians, for instance, are
increasingly measured in terms of the speed of resolution of a
particular problem. Achieving faster response time in resolving
customer complaints or customer concerns is directly attributable to
the competence of the solution provider and the service delivery
platform. The optimal model involves on-demand Service Oriented
Architecture (SOA) principles to optimize the creation and delivery of
software. The approach is a convenient, cost-effective alternative to
the traditional on-premise software and has demonstrated a
significantly greater ROI for enterprises.
In this environment, Frost & Sullivan has identified @Road
AppSmart, an on-demand technology and service delivery platform that
combines @Road location intelligent technology with best practices in
administration, business processes, provisioning, serviceability,
networking, application integration, monitoring and management. The
platform is used to build end-to-end 'Next Generation' Mobile Resource
Management (MRM) solutions.
"We believe that receiving the Frost & Sullivan award validates
our reasoning and strategy for developing the AppSmart on-demand
technology and service delivery platform," said Leo Jolicoeur, @Road
chief marketing officer. "We believe that AppSmart can empower
businesses with world-class, on-demand, MRM solutions that are
intended to increase the productivity of their mobile workers, drive
down their field service delivery costs and improve their overall
quality of service and levels of customer satisfaction."
Strategically, AppSmart opens the door to an on-demand MRM
environment that enables collaboration and application sharing within
a community of customers, independent software vendors and third-party
application developers. Although AppSmart is currently used as a
platform to deliver core @Road MRM solutions, businesses can also use
the platform to build new field service applications, customize
existing applications for individual business requirements, or
integrate applications to meet field service delivery needs.
Research Methodology
To choose a recipient of this Award, the Frost & Sullivan analyst
team tracks all new product & service launches, R&D spending, products
in development, and new service delivery features and modifications.
This is accomplished through interviews with all the market
participants, and extensive secondary and technology research. Service
delivery platforms are compared and evaluated based on degree of
innovation and customer satisfaction. Company install base and
revenues are compared year to year to monitor customer response and
market expansion. When a company continues to demonstrate solid growth
rates, from market expansion and innovative customer acquisition and
service strategies, it is a candidate for the Customer Value
Enhancement Award.
Measurement Criteria
In addition to the methodology described above, there are specific
criteria used to determine the final Award rankings in this industry.
The recipient of this Award has excelled based on one or more of the
following criteria:
-- Implementation of a unique or revolutionary service delivery
model
-- New product or value-added services provided to customers
-- Competitive advantage of new product(s) or service(s) in their
industry
-- Implementation of a new or unique product or service bundling
strategy
-- Launch of a new product(s)or service(s) to offer a "one-stop
shop" in response to customer demands
-- Launch of a new service protocol to improve overall customer
ownership experience
-- Launch of a new program to help improve the utilization rates
for products or services procured by clients
-- Strategic mergers, acquisitions, or joint ventures to provide
additional benefits to the customer
About @Road
@Road, Inc. is a leading global provider of solutions designed to
automate the management of mobile resources and to optimize the
service delivery process for customers across a variety of industries.
@Road delivers Mobile Resource Management solutions in three key
areas: Field Force Management, Field Service Management and Field
Asset Management. By providing real-time Mobile Resource Management
infrastructure integrating wireless communications, location-based
technologies, transaction processing and the Internet, @Road solutions
are designed to provide a secure, scalable, upgradeable,
enterprise-class platform, and are offered in on-demand software
delivery, on-premise or hybrid environments that can seamlessly
connect mobile workers in the field to real-time corporate data. @Road
is headquartered in Fremont, Calif., and has a global presence with
offices in North America, Europe and Asia. For more information on
@Road solutions, visit www.road.com.
About Frost & Sullivan
Frost & Sullivan, a global growth consulting company, has been
partnering with clients to support the development of innovative
strategies for more than 40 years. The company's industry expertise
integrates growth consulting, growth partnership services, and
corporate management training to identify and develop opportunities.
Frost & Sullivan serves an extensive clientele that includes Global
1000 companies, emerging companies, and the investment community by
providing comprehensive industry coverage that reflects a unique
global perspective and combines ongoing analysis of markets,
technologies, econometrics, and demographics. For more information,
visit www.frost.com.
Except for the historical information contained herein, the
matters discussed in this press release are forward-looking statements
involving risks and uncertainties that could cause actual results to
differ materially from those in such forward-looking statements. These
factors, risks and uncertainties include, but are not limited to, the
ability of @Road to develop and support the @Road AppSmart platform;
ability of @Road to expand the community of third party developers
using the @Road AppSmart platform; the risk that AppSmart may not be
successful in increasing productivity, decreasing costs or increasing
customer satisfaction; customer acceptance of the AppSmart platform;
the ability of @Road to maintain its existing installed base of
customers; the risk that demand for on-demand technology in the MRM
market may not grow as quickly as anticipated, or at all; competition;
the dependence of @Road on mobile data systems technology, cellular
and satellite networks, network infrastructure and positioning systems
owned and controlled by others; and general economic and political
conditions. Further information regarding risk factors is included in
the @Road Report on Form 10-K dated March 22, 2006 and in its other
filings with the Securities and Exchange Commission.
@Road, the @Road logo and AppSmart are registered trademarks,
trademarks or service marks of @Road, Inc. All other trademarks or
service marks used herein are the property of their respective owners.